About
✨ Making the Internet a Better Place, One Pixel at a Time!
🧑🏻💻 Currently, I work at Disney+ Hotstar 📺, crafting Design Systems & Tools to build the future of entertainment experiences for millions of people globally!
Work Experience
[Entertainment] [1Bn+ Downloads]
| 2022 - Now — Staff Product Designer
| 2021 - 2022 — Product Design Lead
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Creator/Owner of Soul (Disney+ Hotstar's Design System) powering digital product experiences on 8+ platforms across 22+ Countries (IN, MEA, SEA)
Leading foundational initiatives like A11y (accessibility), i18n (internationalization), l10n (localization), responsiveness and performance (low power device support)
Managing Systems & Standards Team, crafting guidelines for visuals, interactions, motion and UX copy, enabling consistent cohesive experiences at scale
[Mobility] [10M+ Downloads]
| 2020 - 2021 — Lead Product Designer
| 2018 - 2020 — Senior Product Designer
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Led, influenced, collaborated, optimized, and operationalized design in the organization
Spearheaded the end-to-end design and product experience for Zoomcar’s Renter Business Arm
Pivotal in the inception and laying the foundation for Drift (Zoom Design Language System)
Designed the 0→1 product experience for Zoom eScooters (India’s first electric dockless shared micro-mobility solution)
[Social eCommerce] [100M+ Downloads]
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Product Designer
Designed core product experiences to make social eCommerce via Facebook/WhatsApp efficient for the next billion population of India
Localized Meesho Android App in 8 vernacular languages. Got Featured in Google Play Editor's Choice App
Experienced Exponential Hypergrowth — Series A/B/C funding, ~400x increase in GMV per day, ~120x increase in orders per day, ~50x growth in customer base; all within 6 months
[B2B eCommerce] [Shutdown]
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Sole Product Designer, Involved in all aspects of the product lifecycle
Responsible for the design and user experience across all products: Shotang App (Android), Shotang Marketplace (Web), and Shotang Logistics (Android and Web)
Baked features specific to the Indian retail market resulting in a ~35% increase in Average Order Values per month
[Enterprise SaaS] [Acquired by Ideara Inc.]
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Product Designer/Manager, solely in charge of rebuilding the product experience for Monyog, a database monitoring tool used by 2,50,000+ users and 35,000+ companies all over the globe
Conceptualized and successfully shipped the new Monyog after several iterations using the feedback from various customers and data from the beta releases
[Online Marketplace] [Shutdown]
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User Interaction Engineer [Designer/Developer Hybrid Role]
Led the entire design plus development effort while building GoZoomo 2.0: GoZoomo App (Android), GoZoomo Website (Web), and GoZoomo Seller Dashboard (Web)
Successfully saw the growth of GoZoomo — Series A funding, expansion to 5 cities, and a 5x increase in sales per month
Education
First Class, CGPA - 7.23