pushti

pushti

Product Design in New York, She/her

About

Product Designer obsessed with creating intentional design ✨ decoding details that make products thrive 🌱 MS Information Experience Design at Pratt Institute 🎓

Projects

2022

A fitness assistant that guides your exercise posture with real-time audio feedback. It uses computer vision to track body posture and provide guidance. Avoid injuries and make the most of your home workouts!

Work Experience

2023 — Now
Manhattan, New York
  • Worked with Givepact, a crypto-donation platform for nonprofits, to understand user behavior and improve conversion rates.

  • Conducted 7 usability studies and designed high fidelity ui mockups following the highest standards of accessibility and visual design.

2023 — 2023
Mumbai, India
  • Worked with clients like Kotak Mahindra Bank, India's top banking firm to translate their business goals and strategies into thoughtful product experiences

  • Led end-to-end design efforts for 5+ projects like in-app permissions, account aggregator, and account charges, within the mobile banking verticals of Kotak Mahindra Bank.

2021 — 2022
Mumbai
  • Collaborated with PMs and developers to design and ship 8+ features and product improvements on Student pod and the Lido website

  • Played a key role in designing the UX from ideation to launch for the ‘Weekly Goals’ gamification module that boosted user engagement.

  • Investigated heatmaps and session recordings on Hotjar to identify friction points and facilitated A/B tests for various modules.

2021 — 2021
India
  • Conducted 15+ semi structured interviews to uncover job hunting patterns of blue collared professionals and identify usability issues in the job feed

  • Spearheaded a research study to examine the onboarding experience of first-time users, synthesizing and presented findings to the stakeholders.

Contact

Website
Twitter
LinkedIn