About
Build brands that feel like old friends and experiences that people can't stop talking about. My work blends strategy and design to create products and brands that users can’t help but love.
Side Projects
Turned complex datasets into clear infographics and tables, adding a burst of clarity and colour. Contributed to the publication of the book by collaborating closely with Padma Shri Prof. Thillai Rajan and co-authors Sumelika Bhattacharyya, and Akshay Natteri Mangadu.
You can checkout the book on Amazon.
Work Experience
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As Founder, balanced project management, brand strategy, and marketing roles, driving product success and exhibiting a strong design sensibility.
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Facilitated alignment across clients, customers, and internal teams. Managed product development lifecycle, aligning with customer needs and strategic planning.
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Utilised project management skills, prioritising tasks for effective product roadmap execution. Ensured timely project delivery and optimal resource use, demonstrating attention to detail.
Top 10 Fastest-Growing EdTech Startups of 2021 - SwiftNLift World Business Magazine
Top 500/20000 Startups in India - Kuberan‘s House, India's Biggest Startup Show
- Collaborated in strategic planning and execution, driving growth at Widhya.
- Engaged with users, understanding customer needs and shaping educational offerings.
-Gained experience in the Ed-Tech sector facilitated scaling startup's growth and product roadmap
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Co-Founded a standup comedy club with my best friend out of sheer passion for comedy and desire to meet and connect with comedians backstage. We had the incredible opportunity to host Sorabh Pant for our opening show.
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Developed strategic roadmap, hosting diverse events including stand-up comedy, open mics, talent shows, and concerts.
Engaged with a diverse audience to understand their preferences for comedy shows, informing our event organisation and comedian selection. -
Oversaw the prioritisation and management of event planning, ensuring the successful execution of various events.
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Assisted in creating designs, brand identities, and user experiences as part of HelloFello's product development roadmap.
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Utilised strong analytical skills to review and improve design effectiveness, contributing to the overall quality of client deliverables.
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Gained hands-on experience in the creative industry, honing skills in graphic design and visual communication.
Volunteering
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Volunteered directly with the concert manager as her primary point of contact among all student coordinators, entrusted with overseeing and executing critical tasks. Demonstrated strong leadership and collaboration skills, ensuring effective communication and successful completion of delegated responsibilities.
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Managed multiple responsibilities, including marketing, student coordination, logistics, and ticket sales, demonstrating my ability to prioritise tasks, manage and delegate them effectively.
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Managed financial administration responsibilities, including counting money and reconciling ticket sales, resulting in accurate accounting and a zero discrepancies.
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Developed and executed strategic plans for two key annual events at AIESEC in Hyderabad, managing marketing, PR, and partnership initiatives.
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Established key partnerships (Telangana Government, Himalayan Wellness, ID Fresh Foods, Karachi Bakery, Voila Fusion 9), aligning with objectives for successful collaborations.
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Co-led 40 volunteers for successful event execution, demonstrating team management and leadership skills..
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Leveraged social media and other marketing strategies to promote events and enhance AIESEC's presence.
Education
Majored in Human Centred Design