About
Head of product design @ Scale AI - passionate about designing AI data pipelines, AI applications in consumer products, design ops, and growth design
💡 I run a private mentorship group on FB with 18k+ members
❤️ I've mentored a total of 500+ designers since 2016
⌨️ Top UX writer on Medium with 5k followers and 1M+ reads
🔈 I've given 50+ design workshops and lectures since 2019
📽 I have 500+ design posts on Instagram with 16k followers
🔬 Started Youtube and Substack in 2021 and grew from 0-2000 subscribers on both
Full portfolio and case studies available upon request (email me at richard.uxdesign@gmail.com.
Contact
Projects
Built out ScaleUI from scratch and led digital transformation efforts across dozens of products.
Led the design and product growth strategies for a 0-1 product at Facebook NPE (new product experimentation).
Useful is a mentorship platform dedicated to make career wisdom accessible to all (with a focus on disadvantage communities).
Building out a new ad format and tooling for COVID-impacted SMB restaurants to drive 1P orders and avoid 3P fees.
Learnings from this paved the roadmap for additional investment into the food and drink vertical for Facebook shops.
This project generated over $1B in incremental revenue.
Working with numerous stakeholder teams to create a unified protection pattern across all feed units that included a "legal disclaimer for regulated" vertical use case.
Head of design and cofounder at CodeMode (digital transformation firm). Grew design revenue from $0 to $600k in 10 months.
Redesigned internal dashboard to improve workflow and reduce business costs. Project under NDA.
Led the vision for a new acquisition channel that grew from
0-5.2M+ users and 10,000s of incremental leads per month.
The iOS and Android app are rated 4.9 and 4.8 stars.
Designed some of the first second screen experiences and offline downloading features on the market.
Led the design for the PS™Video iOS app and achieved a 4.9 app store rating.
Sunset in 2021.
Co-founded a beat licensing marketplace for amateur producers.
Won $60k OCE SmartStart Fund.
Orbit is a digital advertising solution for SMBs in Korea targeting rideshare passengers.
Side Projects
Growth consulting (focusing on AB testing retention loops) and up-skilling their design team.
UX consulting for web3 client projects.
Worked with the founder to develop an interaction model for a new music education tool.
0-1k subscribers in 8 months (writing about growth design and career)
Newsletter (and future content platform) aiming to make investing simple and accessible to all.
Suite of AI powered tools for podcast creators. I designed Latham (podcast transcription tool) and Scribr.FM (podcast consumption and discussion platform). Sunset in 2019.
Perfect Grower (www.perfectgrower.com) sells premium plant nutrition.
I redesigned their landing page (reduced bounce rates) and core product flow (improved conversion rates).
A side project I started to teach new designers visual design principles Sketch and Figma UI kits.
Designed and built iOS and Android apps for fundraising campaign.
Speaking
Lecture I gave on designing for motivation and advanced interaction design tactics.
Workshop speaker for Entrepreneur First 2021 cohort. 50+ attendees.
Workshop speaker and mentor for WaiACCELERATE USA 2021.
Master deck for a gamification workshop I've given 8 times at various companies I worked at.
Internal workshop I run often (x6 times now)
Writing
15k+ reads
Volunteering
A "intro" to UX workshop I give often to schools and non-profits in developing countries and to highschool students in disadvantaged communities.
I've spoken to classes ranging from 5 to 500 ranging from places such as Africa to China.
Click ^ to see testimonials and reviews
Education
Dean's Honors list 3.9 GPA and residence life don (RA)