Priscilla Hoang
Content Strategy in San Francisco Bay Area, She/Her
About
👋 Hey! I'm Priscilla, a content strategist + writer with 4+ years of experience in tech, beauty, and manufacturing industries.
Whether it's leading data-driven content strategies, writing SEO-driven content, or quippy copy for brands, I do it all.
Work Experience
Lead SEO Content Writer + Strategist, Adobe Express (Acquisition)
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Developed and implemented SEO and content strategies for Adobe Express, driving a 40% increase in site traffic and ranking multiple pages in Google's top 3 for high-traffic keywords.
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Led content creation for customer-facing assets (FAQs, how-tos, landing pages) to align with Adobe Express brand voice and enhance user experience.
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Collaborated cross-functionally to update and optimize a large volume of pages, ensuring alignment with product updates and UI enhancements.
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Spearheaded scalable content guidelines and SEO best practices, supporting localization and accessibility efforts across global teams.
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Developed and executed a content strategy, increasing organic user-generated content by 40%.
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Created style and content guidelines for 10,000+ products, ensuring compliance with brand standards and legal requirements.
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Wrote engaging, on-brand copy across channels (PDP landing pages, banners, email, ads) for national campaigns with partners like MSCHF, Disney, and Jon M. Chu.
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Collaborated with cross-functional teams to define content requirements, messaging strategies, and improve UX through new features, push notifications, and user feedback integration.
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Developed thought leadership content with AI executives and industry experts, highlighting AI's impact on business transformation for a Fortune 100 company.
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Planned and executed a corporate content calendar, reaching 3,500+ employees weekly through newsletters and blog posts.
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Created value story articles and executive presentations to showcase AI initiatives and data literacy frameworks.
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Led an internal communication strategy using digital channels and live events, enhancing two-way communication between the AI Program Office and business teams.
Education
Creative Writing, Entrepreneurship and Innovation