prince

prince

product designer in lagos, him/he

About

endlessly curious product designer with over 4 years of experience strategically solving design problems and leading design teams working on 0 → 1 digital products and experiences. my passion lies in crafting engaging user experiences that captivate users and lead to successful product launches.

LinkedIn

Projects

2023

Topship is transforming global logistics for African businesses by providing a streamlined solution for importing and exporting cargo, freight, and parcels. This platform simplifies the logistics process, enabling users to send and receive items from their doorstep to any location worldwide, thereby facilitating international trade.

At Topship, I led the design of the platform to address a high churn rate and achieve business goals aimed at enhancing user retention and adding value for businesses using the platform, ultimately striving to create a seamless and enjoyable shipping experience that fosters long-term loyalty.

The design efforts have led Topship to complete over 20,000 shipments, serving thousands of customers and raising over $3 million in funding from notable investors, including Flexport and Y Combinator.

View Live Project

2023

Optimus by Afrinvest is a Fintech product that empowers users to save and invest. With Optimus, users can invest in the best investment portfolio types from around the world, with a user-friendly platform that replaces the traditional approach to asset management.

Afrinvest's decades of experience managing assets and investment portfolios of high-net-worth individuals underpins the design of Optimus, which combines technology with human expertise to deliver superior investment outcomes.

At Optimus, I led the design of the web platform and contributed to the design of some mobile features servicing 60,000+ users. I was tasked to create a user-friendly platform that builds trust focusing on a user-centered approach, the design has successfully led Optimus to process a transaction volume of over $5 million and has over $2 million Assets under management (AuM) since the product launch.

See Live Project

2023
Afrinvestor web at Afrinvest

Afrinvestor is a comprehensive investment platform that enables users to trade and invest in different financial instruments, including Nigerian stocks, Treasury bills, Commercial papers, Equities, Afritrack, Mutual funds, and more.

I led the design efforts of the web platform with a user-centered approach, ensuring end-to-end usability focusing on simplifying the onboarding process for new users, and providing a visually striking interface with intuitive flows. This allows users to easily navigate and invest in high-earning investment vehicles that align with their financial goals and risk appetite

2022

Chunk is a simple bookkeeping software tailored for small businesses, enabling owners to record sales and expenses, manage customer relationships, track inventory, and generate insightful reports.

However, the previous version of Chunk had a significant issue with inventory management, which hindered business operations. In response to feedback from user research and interviews I conducted with small business owners, I designed a new version of Chunk to address these inventory management challenges, improving the overall functionality and usability of the tool.

Side Projects

2024
Soundlink

Soundlink is an onchain beats marketplace that helps artistes and producers seamlessly mint and sell their beats as NFTs.

I designed the experience focusing on a clear hierarchy and a visually clean interface to help artistes and producers seamlessly mint and sell their beats as NFTs. I worked on both the light and dark modes.

2024
Liquidex

Liquidex is a decentralized exchange (DEX) designed to facilitate the seamless swapping, staking, and bridging of tokens.

I solely designed the entire experience of the decentralized exchange focusing on usability and aesthetics.

2023

Heycard is a spend management tool built for forward-thinking startups and businesses. Heycard helps organizations effectively manage their expenses and spending.

I led design efforts for some key features working cross-functional with our small team of product managers and engineers.

Work Experience

2022 — Now
Lagos, Nigeria
  • Led the design of new features and experiences for the company's suite of products (Optimus and Afrinvestor) servicing 160,000+ users across the web and mobile platforms.

  • I champion a user-centered design approach to enhance user flows and navigation, utilizing user feedback and data to make informed design decisions.

2022 — 2024
Lagos, Nigeria
  • Led the design of new features and experiences for Topship servicing the needs of 20,000+ customers.

  • Championed user-centered design approach for Topship Logistics and the Topship VIB feature, optimizing user flows and usability.

  • Executed the landing page design strategy for API documentation and Plugin pages leveraging consumer analytics and A/B testing.

2021 — 2022
Lagos, Nigeria
  • I conduct and plan user research. I conduct end-user interviews, and synthesize and incorporate feedback from users and the team into product and design.

  • I designed the end-to-end experiences for the Chunk mobile and web app.

  • I closely collaborated with engineering teams to ensure design specifications are implemented accurately.

2021 — 2021
Amsterdam, Netherlands

I conduct and plan user research. I conduct end-user
interviews, synthesize and incorporate feedback from users
and the team into product and design.

2020 — 2021