Preiyal Bhalla

Preiyal Bhalla

Product Designer in San Francisco, California, USA, She/her

About

4+ years of experience as a designer creating digital products spanning (but not limited to) consumer marketplaces, telecommunications, enterprise, AI and gaming industries.

Work Experience

2022 — Now
Seattle, USA
  • Design for Games.

  • Crafting player experience for Amazon’s first video game "New World". Includes early game features, game mechanics, and controller interaction design to port game to Xbox and PlayStation consoles.

  • Launching Oct 15.

2022 — 2022
User Experience Designer at Salesforce
Indianapolis, USA
  • Design for Enterprise AI.

  • Improved overall adoption rate and reduced task abandonment rate by 30% through UX improvements in Einstein Prediction Builder for low AI maturity users.

2019 — 2021
India
  • Growth design for India's second-largest telecom.

  • Worked on acquisition and engagement initiatives, to increase top-funnel audience for Airtel's mobile application.

2018 — 2019
India
  • Design for revenue & growth at India's largest fashion e-commerce.

  • Worked on acquisition and personalization features.

Speaking

2024
Design Breakfast at Amazon
Seattle, USA

Organizing bi-monthly events fostering design career growth across the Amazon design community.

2022
Indiana, USA

Leading and mentoring a student-focused team, dedicated to educating about UX & Product Design with 15+ workshops on Indiana University's campus.

Education

2021 — Now
MS in Human Computer Interaction
Indiana University Bloomington, USA
2014 — 2018
Bachelor of Design in Visual Communication
National Institute of Fashion Technology, India

Contact