Analyzed user behavior trends using heatmaps and analytics tools, uncovering key insights to inform strategic design improvements for various educational and environmental initiatives.

Developed and led generative research and usability testing to improve content discoverability and Information Architecture of a non-profit website. Redesigned actionable user flows, increasing task completion rates from 75% to 90% across 5 usability issues.

Designed educational and promotional content on Figma for an Arizona-based raptor rescue organization to support the rescue and rehabilitation efforts of volunteers. Collected sample data from 45 survey participants and conducted contextual inquiries, volunteer interviews, and field studies to develop personas and goals. Optimized volunteer workflows and site usability.

Redesigned the plan your route module for the Go Camping America website, leveraging mixed-method research and A/B testing, and reduced user drop-off rates by 15%. Improved user task efficiency by refining microcopy, route planning features, and collating comprehensive campsite information for a one-stop-shop camping planning experience.

Redesigned a non-profit website to improve content discoverability and usability, validated through usability testing and user interviews, simplifying the donation process and increasing task completion rates from 75% to 90%.

Designed educational and promotional interfaces for a raptor rescue organization, leveraging contextual inquiries, field studies, and persona development to optimize volunteer workflows and enhance site usability.

Streamlined the camping planning module for Go Camping America, using mixed-method research and A/B testing, reducing user drop-off rates by 15% and improving task efficiency through refined UX copy and navigation.

Analyzed user behavior trends using heatmaps and analytics tools, uncovering key insights to inform strategic design improvements for various educational and environmental initiatives.

Led the design of premium account features for LogMeIn's remote collaboration SaaS platforms, introducing anonymous registrations and multi-platform live streaming, supporting 3,000 virtual attendee capacity for events. Expanded webinar capabilities to include use cases for diverse audience needs and cross-platform integration. Prototyped and maintained the Design System on Sketch.

Delivered end-to-end design for an AI-driven medical platform, KidneyIntelX, to diagnose chronic kidney disease in patients. Automated complex clinical sequence workflows for eight user types, introducing flexibility and error recovery in the process. Platform raised $85.1M in the NASDAQ global market and partnerships with Mount Sinai, Astra Zeneca, and the University of Michigan.

Optimized discovery, purchase, and renewal customer workflows for Colonial Surety Company’s insurance product lines, reducing drop-off rates by 34% and achieving a SUS score of 80.2. Crafted Get quote feature, insurance portfolio tracking dashboard for agents and customers, streamlining auto policy renewals through smart alerts and policy sharing feature.

Designed Cisco’s single-pane-of-glass dashboard for budget prediction across business verticals. Reduced manual expense tracking and stakeholder decision-making processes from several weeks to days. Improved forecasting accuracy, utilizing data visualizations for Cisco executives to make efficient data-driven decisions.

Designed next-gen field service management solutions for Cisco, replacing the legacy Oracle Field Services. This upgrade provided service monitoring, SLA tracking, and issue resolution capabilities tailored to engineers and administrators. Improved operational efficiency and reduced average response times through real-time status updates across multiple teams.

Revamped EZCORP’s payday loan workflows, addressing customer engagement touchpoints and cutting disbursement time to under two days. Redesigned customer mobile app experience with user-friendly onboarding flows, dynamic loan calculator, and flexible payment options. Developed a lenders’ dashboard for comprehensive visibility of customer loan servicing data.

Delivered responsive COVID-19 cases tracking dashboard for the University of Virginia, supporting county-level case analysis data, facilitating efficient resource allocation, and supporting public health decision-making efforts.

Designed a secure enterprise web portal hosting six applications for Giesecke & Devrient to manage their card issuance value chain. The portal served as a single window for stakeholders and executives to gain accurate real-time visibility of production updates and control over data and processing. Tested and iterated modules for inventory forecasting to manage demand & supply, production tracking dashboard with status inquiry for multi-level SLA compliance, and production instruction changes enhancing end-user order fulfillment.

Conceptualized and designed IBM's Talent Framework MVP product to create and maintain job profiles and employee skills, streamlining global HR workflows. Automated cognitive competency content creation and update workflows, reducing profile management time from quarterly to real-time. Enabled profile version control for seamless API integrations (Workday, SuccessFactors), rapid content localization for global users for cost-effective content translation, and improved regional adaptability.

Engineered five diverse account verification use cases for Syniverse Identity Services, showcasing service excellence across merchant mobile applications in mobile wallet provisioning, CRM updates, hotel check-ins, and online transactions. Designed secure carrier-stored identity data access flows, reducing manual data entry by 66% and optimizing user engagement and service.

Led the design of the Syniverse Consent Manager web application to enhance user consent management and compliance. Conducted and designed usability tests with 30 developers and merchants, addressing over 85% of identified pain points pre-deployment.

Designed a tablet application for ASHAs (rural health workers) to educate and enroll antenatal and post-natal women in rural India into government maternal healthcare programs supporting health data collection and monitoring. Developed interactions with images, text, and voice in English and local languages, increasing enrollment by 62%. Collaborated with healthcare professionals to align the system with medical protocols. Conducted user testing with ASHAs to refine usability and effectiveness.

Designed and led the UX efforts for a Salesforce-integrated CRM and Partner Portal for Mount Sinai’s DSRIP initiative, enabling seamless tracking and management of health projects across 250 clinical and non-clinical partners. Streamlined partner contract execution and improved milestone visibility by 50% across six modules of project implementation management.

Designed cross-platform mobile application (Android, iOS, iPad, and tablet) for Global Capacity’s 10K+ user base to browse and purchase SDSL services and manage tickets, invoices, and payments. Reduced customer onboarding steps and optimized issue-reporting workflows. Enhanced application reliability by iterating on happy path and error scenarios and standardized UI components to ensure consistency across platforms.

Designed a mobile diabetic patient care management system for PTab, with health data tracking, personalized diet recommendations, and streamlined care coordination capabilities between program managers, care managers, and patients. Enhanced user engagement, facilitating efficient communication across the care management ecosystem.

Researched and refined Enterprise Asset Management (EAM) software for Persistent Systems to manage telecom assets and work orders in one place. Created seamless workflows for asset tracking and client-based permission handling for admins and employees.

Redesigned Travel and Expense tracking web app for accurate billing and reimbursement workflows for corporate travel and finance operations. Created easy spending entry and tracking user flows, reducing approval processing time and items in the pipeline.

Designed an HR Tech Immigration data dashboard to manage compliance risks and immigration data administration of 7000+ employees for Persistent Systems' legal and HR teams, providing actionable alerts and improving operational tasks for visa renewals.

Designed Learning Management Systems (LMS) for employee certification, with secure professional and personal data handling, to support upskilling and HR compliance. Enabled creation and configuration of learning programs based on skills and roles. Designed test tool interactions to track learning and earned certifications.

Engineered a program management web portal for Integrated Pest Management (IPM) researchers, combining modules for travel planning, data reporting, and administration. Improved operational efficiency by 27% through multi-level role-based access control for administrators, researchers, and PMs across programs. Introduced a custom notification system and data entry flow for work plans, trip reports, and financial documentation, improving compliance, timely submissions, and enhanced data integrity.

Designed Cisco Meraki, an enterprise Wi-Fi network management app for iPad and iPhone, optimizing the experience of key functionalities for network summary, RF summary, access point performance, and client performance monitoring. Collaborated with cross-functional teams to develop scalable monitoring interfaces that contributed to network administration efficiency.

Conceptualized and optimized a complex ad media Query Builder interface for CoxReps, a national television representation company. Enhanced usability and efficiency for media planning, performance analysis, and revenue tracking. Improved query-building workflows, enabling television stations, advertisers, and digital publishers across the U.S. to optimize campaign planning and maximize revenue opportunities.