Instamart is Swiggy's second foray into groceries, after Swiggy Stores which aggregates existing stores in cities. It caters to the urban convenience seekers & online grocery shoppers who rely on instant delivery of groceries & weekly grocery baskets. Instamart offers real-time inventory control from Swiggy’s dark stores, reducing cancellations & increasing order fulfillments

I managed a team of two designers, each working on pre-order & post-order journeys of Instamart.We worked at speed with 3 product managers, 8 front-end & back-end engineers, marketing team, biz team & the merch creative teams.

I provided guidance to my team during the process and contributed to hands-on deliverables for engineering, merch and marketing assets in a tight window. The project was green-lighted on May 06, 2020 and first launch was on Aug 10, 2020 in Gurgaon.

Design the Swiggy Go experience to allow people to get anything delivered from one point to another point in the city. The intent is to allow for as much flexibility as possible with Swiggy Go for customers, and to realize the true potential of someone doing your tasks for you.

I was managing a team of 4 designers who were working on other products and services (food, supply and delivery), so I took up the individual contribution role for Swiggy Go, along with designing the post-order workflows for both Swiggy Stores and Swiggy Go.

In order to keep the tech effort to a minimum, we would make the Stores and Go storefront as a PWA, and the post-order experience for Stores and Go would have the same framework but contextual order status and updates.

Understand the current delivery app framework and pain points, and help the delivery app designer to create a new scalable “Super Delivery app” that works for any kind of service line that Swiggy releases in future

I managed the sole designer working on the delivery platform, working closely with him to gain an in-depth understanding of the delivery ecosystem and all the moving parts and pain points already identified by him.

I took his help and guidance on most aspects of the design in the early stages, and finally helped him understand framework-level thinking and how to apply it to multiple scenarios, keeping in mind the existing mental models and ways of working of our humongous delivery fleet.

Create a 0 to 1 owner app as a much needed feature for restaurant owners and area managers to be able to analyse Swiggy-specific data points outside of the POS integrations, especially customer ratings and the frequency of order cancellations.

Identify the gaps in the help & support experience for customers to get contextual assistance for their queries. This includes heuristic evaluation and talking to customer care agents to diagnose the biggest causes of customer calls. Additionally, build a chat-bot experience for the key issues, to minimize human interaction and quickly resolve issues.

Breaking down the costs of disability in tech

Great products are about solving a problem better, by asking whether the solution addresses issues of constraints, context, comfort and colour when designing them.

We delve into the tech industry’s attempts at building products for people who are not like them, and find out why the majority still don’t champion accessibility and inclusivity in product design

Led the New Initiatives team. Under my guidance, launched Swiggy Instamart, Swiggy Alcohol and Swiggy Minis.

Managed the team for delivery partner app, Swiggy stores, Swiggy Genie and Swiggy meat

Worked on food journeys and made the restaurant owner app from 0 to 1

Worked on the website and app experiences for the fashion e-commerce space

Worked in the research wing of Infosys, where I authored 4 papers and have a patent in my name.

Bachelors in Information Technology