About
What excites me about Design?
It’s the potential to transfer information into someone else’s mind! Telkenisis…
I am a Product Designer who is comfortable and interested in discussing business strategy, understanding margins, digging through conversion metrics on all channels, listening in on customer support calls, and finding pressure points that could help inform not only our Design but also sales, marketing, customer service, etc. My job is not only to build a product or a feature but also to ensure that I understand the bridge between the business needs and the user needs.
My mindset is not to be a “user experience designer”, but instead a “customer experience designer”. I believe it yields higher value transfer to the company and the customers. It is the surest way to get massive business buy-in for precious company money to re-invest into Design.
Projects
Work Experience
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Designed the UX/UI for a DealTech platform, streamlining M&A workflows and leveraging gen AI to enhance target diligence and deal management.
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Drove $200,000 in revenue within the first month of launch, exceeding Q1 revenue goals by 50%, & secured 4 enterprise clients within 10 months.
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Directed 25+ focus groups using Hotjar and Pendo, identifying 20+ pain points for a V0 to V1 redesign, resulting in a 54% boost in customer engagement.
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Revamped the Game Testing Dashboard, increasing engagement from 15% to 70% & expanding the client base from 3 to 11 post-MVP redesign.
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Designed an AI scenario generation feature, boosting feature adoption by 41% and enabling more scenarios to be generated & tested.
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Founding Designer for AI/ML B2C Startup, orchestrated the rapid development of the company’s MVP for mobile and web within a 3-month timeline, providing end-to-end design solutions, including research, wireframes, mockups, and hi-fi prototypes. Leveraging agile methodologies and cross-functional collaboration.
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Revitalized the app’s onboarding through 40+ participant research using A/B and Usability testing, achieving a significant drop in user dropoffs from 36% to 5%, and an efficient user journey with a 60% reduction in clicks.
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Explored the intersection of Gen AI, GPT, design systems, and product thinking by actively engaging in discussions on business strategy, comprehending profit margins, and analyzing conversion metrics across all channels, participating in customer support calls, and identifying key pressure points.
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Leveraged user research to predict and recognize use cases including happy path, edge, and corner cases to drive design decisions. Defined success metrics, and OKRs for features under my ownership.
• Designed a user-centric productivity app that addressed customer pain points such as distractions and
steep learning curves to re-imagine task management for effortless engagement and enhanced productivity.
• Conducted accessibility audits on 7 interviewees, aged 22-31 with ADD & ADHD to develop an intuitive
productivity interface with efficient workflows, while implementing accessibility standards.
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Designed a mobile app for the Charlottesville City Planning Department that allows neighborhood residents to review proposed development projects online, reducing community review time by 3 months and cutting Development project approval costs by 15-18%.
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Increased community engagement and participation rates through the app, raising turnout from 3.6 to 25/100 due to improved online accessibility.
Writing
Add a feature to the existing app which acts as an extension of our social life because many people including myself attend live events to spend time with our loved ones and create a sense of community within our niche! To capture that whimsical euphoria that stays with us beyond the event experience.
I still find Instagram’s UI very bulky, expansive, and inadequate in features.
What is the Problem?
My only problem is with its UI right now. Like seriously, it’s such a popular and widely used platform and therefore it should be very intuitive, with no extra steps or clicking. The information or resources should be rightly available without having to look for them.
Education
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Honors: Cum Laude (3.7)
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Pioneering graduate with a certificate in urban design and GIS.
Focus on Design Thinking, Human-Centered Design, Rapid Prototyping, and Resilience Strategies, with a speculative approach to problem-solving.
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Honors: Magna Cum Laude (3.9)
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Awarded full academic scholarship for outstanding performance.
Focus on User Experience Design, Interior and Urban Design, and Affordable Housing.