Spearheaded a transformative rebranding and identity creation for Truly - a leading hard seltzer brand, King's Hawaiian - a beloved bread and rolls brand and La Colombe -  a distinguished coffee roaster.

Truly - Developed a comprehensive suite, including packaging, in-store materials, merchandise, and captivating advertisements.

Kings Hawaiian - Championed the rebranding and identity creation for King's Hawaiian, a beloved bread and rolls brand, crafted eye-catching packaging for diverse SKUs, and curated a vibrant out-of-home campaign.

La Colombe - Successfully executed a multi-city campaign across the United States, establishing La Colombe as a visual standout in the competitive coffee market. Worked on creating a cohesive brand system, spanning packaging, advertising, and unique merchandise.

Led design and execution of multiple projects.

McLaren - Strategically engineered a dynamic campaign merging McLaren Racing's speed-driven ethos with Darktrace's cutting-edge Cyber AI, enhancing their resilience against evolving threats. Directed a compelling showreel, LinkedIn, and Instagram campaign, unveiling a new direction at the Las Vegas Race in 2023.

Marriott ( Seahaus Hotel, Sagewind Restaurant, and Cucina Del Mar Restaurant ) - Designed distinctive brand identities, and merchandise, and collaborated on interior design for Marriott establishments, creating unique and captivating spaces.

Hilton - Shaped the brand identity and designed the interiors for the Ovalo Bar and Restaurant at Hilton's Arcadia Hotel.

Future - Worked on a multi-faceted campaign, contributing to branding, website design, and photography art direction. Achieved recognition with awards from The One Club for Creativity in Campaign, Marketing, Branding, and Film and Moving Video categories.

Darktrace - Led a comprehensive rebrand strategy for Darktrace, a cybersecurity powerhouse, including logo redesign, website overhaul, and brand book creation. Executed a wide range of supporting materials, from merchandise to animated showreels, reinforcing Darktrace's commitment to cutting-edge cyber defense.

Google - Designed branding, environmental graphics, wayfinding, and interior elements for the 237 Moffett Park Drive Google building. Enhanced user experience and aesthetics for the site, creating outer building graphics and sculpture designs.

Princeton University - Led a strategic rebranding initiative, refining core brand elements, extending the toolkit, and defining a unifying brand spirit. Ensuring consistency and adaptability across diverse sub-brands, embracing new colors, typefaces, and graphic elements.

Sustainable Solutions Group - Spearheaded a comprehensive rebranding initiative for SSG, focusing on logo creation, color theory, typography, data visualization, iconography, user experience, user interface, and art direction. Contributed to the creation of evidence-based climate mitigation and adaptation plans for communities globally.

Hennepin Theatre Trust - Developed a brand identity and framework for Hennepin Theatre Trust, emphasizing a forward-looking and contemporary visual language. Created a comprehensive design system, including identity, wordmark, color theory, typography, data visualization, iconography, photography, and art direction.

Worked on multiple clients ranging from Proctor & Gamble, Kokuyo, Fererro, Ceres Foods, Diageo, and many other clients.

Spearheaded multiple projects under Proctor and Gamble, some of them being Gilette and Tide. Help launch a new line of Gillette razors and products, working on multiple campaigns for men's razors in e-commerce and print. Contributed to the design of women's Gillette razor, Snap mini, and its packaging for the Indian market.

Crafted a design system tailored to different age groups, revitalizing the distinct identities of Camel and Camlin.

Developed a strategy-backed brand identity, packaging, and system design for a special Edition Kinder Joy Festival package for “Diwali and Rakshabandhan”, one-of-a-kind Do-it-yourself arts and crafts filled gifting chocolate set for kids.

Led the design, and branding for the company. Worked in a close-knit, collaborative group and led a team of 4 interns, to develop and create the brand tone and social media for the company. Contributed significantly to the company's growth by developing visually appealing and narratively effective client pitch decks, which helped secure new clients and partners.

Worked with multidisciplinary teams to rebrand the company and personally spearheaded the identity and socials.