• Led initiatives to introduce PLG, PQL, and PQA which included launching SSO, SAML, free trials, registration, user walkthroughs, and user onboarding. These efforts resulted in a 15% increase in ARR.

• Led the product and design initiatives to launch Video interview assistant, AI Sourcer, AI Matching and assessment builder using ELLM.

• Led the product and design initiatives to introduce no-code landing page builder.

Zalando is Europe’s leading online platform for fashion and lifestyle.

→ Worked with the team to enhance user experience in user basket and checkout process resulting in a 2% decrease in cross-border abandonment.

• Led the initiative to improve the user experience in the checkout process by providing payment options including BNPL and CoD, enhancing multi-device compatibility to ensure a seamless shopping experience across various platforms

• Worked with the team to improve user baskets, resulting in a 3.5% decrease in the abandon rate.

Snapp group is a super app providing ride-hailing, e-commerce, delivery on demand, payment system and online food delivery with over 40 million active users.

→ Worked on Warehouse Management System (WMS) including Order management system, order tracking, CoD and reconciliation solutions.

• Led the initiatives to introduce same-day-delivery and Drop shipping.

• Introduced order tracking to provide order status visibility to the customers.

• API Data Integrations and data Governance for 3pl Partners

• Led the initiatives to introduce Cash-on-delivery mechanism on check-out.

• Owned product operation visions map, PRM prioritization, OKRs and SoPs.

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