Day 2/30 - Every day for the month of October I share key learnings on different topics relating to design, product, and other skills from the internet
Category: Career tips
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You
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Demonstrate biz value as a designer
How?
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work backward
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Think about what biz value you can bring
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Think about what metric you want to optimize for
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Evaluate your design on that metric
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Common biz value
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More revenue → conversion rate
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Reduce cost → Service design, time spent on the task (usability), reduce man hours, HeadCount requirements to run a business
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Growth, user acquisition → paid (ads) or organic (SM, content, SEO) → bounce rate, click-through rate, CAC
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Retention → DAU (daily active user), MAU, WAU, engagement method
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Examples:
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Biz prompt → "reduce Customer Acquisition Cost"
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Research → Now the company spends money through ads (paid ) and email marketing
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Target → entrepreneur, merchant → Top searches “How do I create, find a logo for my new business” → high search volume per month + low competition
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Find a strategy and create a proposal
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Test out and measure result
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Use this to talk about the next company → talk about their user acquisition problems/opportunities
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