About
Product designer with six years in the field and a strong foundation in software engineering, spanning industries such as incorporation, insurance, banking, and education.
Projects
For a long time I’ve wanted to create a personal space where I could explore a different design framework concept. Modular grids, blended with micro-frontend driven interfaces, always been fascinating to me—they're both such elegant, well-architected solutions.
This new site provides a progressive, single-screen experience. Start from the work history or a specific project, double click interesting design artifacts and then explore the anecdotes to gain insights into the design strategy and rationale.
Designing and coding this space has been a truly joyful experience. Being able to channel my beliefs and creativity into something I crafted has been an incredible way to renew and blend those skills once again.
Gun.io redesigned its marketplace to help you cut through the noise with enhanced search, powerful evaluation tools, and expert services — all in your control.
Firstbase simplified services acquisition like Company Incorporation, Registered Agents, and Insurance into one seamless experience.
Side Projects
While traveling recently, I found myself reflecting over my ongoing struggle with reading books. Like many who love learning, I often face challenges in staying engaged with books as they can feel daunting to revisit after a break, lack the immersive appeal of videos or series, and don't offer the same interactive experience as other forms of media as you progress through the text.
In response, I've tried to reimagine the book-reading experience in a way that could make me a book lover! What if you could have a book where you can:
1. Visualize the scenes described in the text
2. Connect with a community of fellow enthusiasts
3. Pose questions directly to the narrative itself
This is what Intrigue is all about — a concept I've made just for fun, bringing to life a doodle from my napkin.
Speaking
I gave a talk about challenges and different perspectives about migrating to design after being a software engineer and a PM
Writing
Blocking work helps me better control how much time I'm dedicating to tasks and better close-up evaluation cycles and improvements.
Are you overwhelmed by the feeling the work could have been better done? Good design takes time, and it will ask for it.
Many times I stare at a blank canvas worrying if I will be able to create something great at that time, and as many times before, I struggle to start because I know that the 1st iteration won't be great.
As a former developer, people often ask me if that makes a lot of difference to know how things are engineered in digital products. My answer is that it does, but not for the reasons people think the most.
Work Experience
• Redesigned Gun.io platform from the service to application experience in order streamline sign-ups and purchases, resulting in a 20% increase in conversions.
• Developed Gun.io's first AI tool, GunAI, under a new sub-brand, enabling clients to streamline job search parameters from descriptions—resulting in a 15% reduction in search time for clients.
• Redesigned the onboarding and checkout experience across the entire Firstbase product portfolio, streamlining product acquisition and achieving a 10% boost in conversions.
• Built and managed a new design system for the Firstbase App, uniting old and new brand elements with cohesive governance and consistency.
• Designed the Creditas benefits for the company’s car marketplace, incentivizing dealership owners to increase lending through Creditas, achieving an 8% boost in credit lending.
• Developed the MVP for Descomplica’s asset product suite, spanning client interface to application using Vue.js, GraphQL, PostgreSQL, and serverless architecture.
• Developed the MVP for Stoovo's cross-platform mobile app, providing users with a money management platform to connect bank accounts and track spending.