Tony Wu
🙂

Tony Wu

UI/UX Designer in Indonesia, he/him

Wish can learn from the other side

10 months ago

About

My background is in Graphic Design, but I love everything related to product. With 10+ years of experience in creating and scaling user-centric designs. Specialized in mobile & desktop applications, and web platforms.

Projects

2022
JKrossFit at Amanda Morton

Description: JKrossFit excels at tailoring every fitness expedition, molding routines into personalized avenues leading to success. Through customized exercises, meticulous progress tracking, and close monitoring of all body changes, we ensure every specific goal is within reach.

The project: The client wanted to create an app which could help the user track their fitness. The app should also keep track of each and every activity of the user and constantly encourage him/her to lead a healthy lifestyle.

The challenge: Explore the needs and desires of the target users through research, leveraging the findings to conceptualize and prototype solutions that effectively address their requirements.

Services: UI/UX Research. App Design. Design System

Tools: Photoshop. Illustrator. Figma. Miro. Notion

2022
VORPEX at Pratyush Kanda

Description: Vorpex focuses on delivering a seamless and intuitive mobile banking experience with US stocks, gold, and cryptocurrency integration. With a user-centered approach Vorpex makes managing finances quick and easy.

The challenge: Navigating the primary hurdle involved grasping and adapting to the bank’s unique tone while executing UI/UX aligned with the client’s preferences and aspirations. Additionally, my task encompassed meeting the demands of existing users while simultaneously engaging fresh audiences.

Task: Redesign of the complex scalable old app by improving usability and UI taking into brand book.

Services: App Design. Design System. Visual Direction.

Tools: Figma. Miro. Notion

2020
Scholario Hub at Jenn’s Project

Description: A service (textbooks, online notebooks, timetable, grades, chat & conferences, and homework) for students to help them succeed in their studies during pandemic.

The project: The primary goal of this project is to build a digital platform that facilitates access to diverse educational resources for students, parents, and teachers. The project entails curating top-tier content, crafting a user-friendly interface, implementing interactive features, and conducting regular assessments to foster growth and ensure ongoing upkeep.

Services: App Design. Design System.

Tools: Figma. FigJam. Balsamiq. Notion.

2019
Lemon Marketplace at Jenn’s Project

Description: A digital marketplace for locals businesses to present their healthy products.

The project: This project has main goals which is make the shopping process quick and seamless and include health precaution and practices in the shopping process during the pandemic.

The challenge: Extensively researched competitors and current trends within F&B e-commerce industry.

Task: Develop a simple, clear, and modern design for an online store selling healthy foods & supplements products with calm and restrained colors to express closer to healthy colors. Create a full-fledged online store with all pages and complete information about products, how to make payments and a catalog.

Services: Web App Design. Design System.

Tools: Figma. Miro. Notion

2018
Cryptomax at Bob (Poland)

Description: Cryptomax is an innovative and highly flexible DEX (decentralized exchange) platform, it offers a secure environment where users can explore the world of crypto, and trade with confidence.

The challenge: This project encompassed more than design—it entailed the development of a brand and a product from inception, molding it into a platform that sets itself apart in the fiercely competitive landscape of cryptocurrency investments

Task: Create a concept design for desktop & web app where everyone from beginner to professional can easily invest in cryptocurrency.

Services: App Design. Design System

Tools: Photoshop. Illustrator. Figma. Miro

2016
Audioville (iOS app) at Briant Lefèvre

Description: An original audio player concept designed for fledgling musicians looking to market their music in exchange for substantial loyalty benefits.

The challenge: The challenges was to create an interface that not only captivates visually but also emotionally connects between users with the brand, fostering loyalty and trust through a remarkable user experience. Understand the specific needs and pain points of musicians. Implement user testing throughout the design process.

Task: I was tasked with designing and rendering a user interface design with mobile screen adaptation in mind. This project involve creating a more intuitive, user-friendly, and visually appealing UI/UX design.

Services: UI/UX Research, App Design, Design System, Visual Direction.

Tools: Photoshop, Illustrator, Sketch

Work Experience

2023 — Now
Indonesia

I worked on a contract project with some tech startup. Consulted with them to review current products and provide design solutions to solve user needs and business challenges through User Research, Information Architecture, Prototyping, Interaction Design, and Visual Design.

2018 — 2023
Indonesia
  • Collaborated with product managers, and engineers to conceived and developed a desktop application to help games developer track their games to get a comprehensive view of game health.

  • Responsible for visualizing ideas, designing design system, art direction, creative project management, advocating for the needs and goals of real users, and solution execution for persistent systems digital services and product across channels and services.

  • Designed and rolled-out a comprehensive UX strategy across the products to improve user experience.

2012 — 2018
Freelance at Monoxine
Indonesia

Worked on a contract project with some tech startup. Consulted with them to review current products and provide design solutions to solve user needs and business challenges through User Research, Information Architecture, Prototyping, Interaction Design, and Visual Design.

2006 — 2012
Web & Graphic Designer Specialist at i-Pmart Sdn Bhd
Malaysia
  • Lead UI/UX Design, in a 7 people team by creating concepts, visual mockups and specifications, and representing designs to the product team and stakeholders’

  • Responsible for maintaining online shop site that have helped the main core business to grow the customer base by 200%.

  • Evaluated current branding, products and company details to create new style guides, and present alternative styles.

2000 — 2006
Graphic Designer at Artha Grafistama
Indonesia

Design print magazine layouts and brand identity assets. Projects include data visualization, event branding, and advertising design. After a being hired as a intern, I was promoted and kept on the team following the internship

Volunteering

2008 — 2008
Volunteer at Habitat for Humanity International
Malaysia

Help build small, healthy houses for poor families in remote areas.

Contact

LinkedIn
Instagram
Website