
About
Playing with research, design, and storytelling to frame the who, why, and woah around products.
Work Experience
Leading the positioning, messaging, and go-to-market strategy around the first product (hardware, vr app, mobile app) that helps you feel virtual content and human connections with your bare hands.
Catalyzed the UX research program, turned market segment needs into narratives and roadmaps, and oversaw creative outputs and technical vendors.
Known for centering diasporas in the metaverse.
Framed and launched products (mobile apps, loyalty programs) and emerging technology to further digital transformation for enterprise and national companies.
Known for expanding design research and product strategy as client services.
Select clients: Philippine Airlines, ABS-CBN News, BDO Unibank.
Projects
Co-building and facilitating internal UX research programs for new SaaS, hardware, mobile, and content products.
Known for intuitively turning user learnings and feedback into product positioning and messaging.
Select clients: Tapcart, OPTE, Netflix, Queue, WITH.
Guiding product research, strategy, and marketing for a bi-weekly business inspiration show for technologists, creatives, and executives.
Known for reimagining innovation consulting.
Select clients: Nike Explore Team, Hinge, McDonald's, Wieden+Kennedy.
Side Projects
Helping residents, businesses, and communities create places of purpose through interior strategy, sourced goods, and custom objects.
Known for leading collaborations with user experience frameworks.
Select clients: ITS-IN-SCOPE, No Maintenance, Woodcraft Rangers.
Education
Trained to craft meaningful, viable, and dependable products and experiences.