Philip Cronerud

Philip Cronerud

Creative Director (Design) in Los Angeles, He / Him

About

Philip Cronerud is a creative director with a focus on bringing together product, brand, and marketing, based out of Los Angeles, with over 15 years of experience helping organizations grow and innovate through design, and 5 years of experience in cross-functional team leadership and management.

Philip has worked with Apple for almost a decade where he has been working for both Apple Hardware (Marcom SCV) and Apple Services (Marcom LA). At Marcom SCV he handled the global art direction and strategy for numerous devices and new initiatives. Seeing projects through the entire funnel, from packaging, retail, events, campaigns, art direction and launch keynotes.

While at Marcom LA he has worked on positioning and developing Apple Music working closely with artists, artist relations, marketing, and product. For the past few years he have been leading and managing the Apple Music design team, whose work has significantly improved the company's services as a whole and helped re-launch Apple Music, with a continuous subscriber increase.

Work Experience

2020 — Now
Design Leadership at Apple (Marcom LA)

I lead and manage the Apple Music design team, building relationships with cross functional stakeholders to understand their workflows and make processes more efficient. I guide and support my team by providing clear creative direction for the global creative output for Music and Podcasts.

Notable launches, campaigns, identities:
Music Super Bowl Halftime Show
Music Spatial Audio
Music Classical

2015 — 2020
Creative Lead at Apple (Marcom SCV)

I was responsible for global art direction for marketing and identities across the full-funnel from paid media, Apple.com, Keynote events, retail, packaging, WWDC, and product launches.

Notable launches, campaigns, identities:
iPhone 7
iPhone 8 Product(RED)
iPhone 11
HomePod
Apple TV 4K
AirTag
AirPods

I also played a role in setting up the inspiration team at Marcom, with the goal of bringing in creative minds like designers and other creatives to inspire internal teams.

2007 — 2020

A design studio specializing on bringing together brand, marketing and product. Clients include fine artists and institutions such as the Stedelijk Museum Amsterdam, Cobra Museum of Modern Art, EYE Film Institute Netherlands, and others.

2011 — 2015

A Dutch type foundry that offers both ready-made and custom typefaces for sale and licensing. Some of the customers include Pentagram, IDEO, MoMA, The Metropolitan Museum of Art, Sagmeister & Walsh, Landor, Wolff Olins and more.

2013 — 2015
Amsterdam

I worked on the design, and layouts of nine issues of Printed Pages, a biannual magazine published by It's Nice That. The magazine showcases inspiring creative work and projects from around the world and highlights the talented people behind them.

2011 — 2015
Art Director at Wieden+Kennedy
Amsterdam

At Wieden+Kennedy I assisted in the establishment of the design studio alongside Joseph Burrin. We won multiple pitches for various international accounts, including Coca-Cola, Heineken, Nike, and Audi. The work throughout the years has led to numerous prizes and new business opportunities.

Side Projects

2020

Art+Services is an art gallery. The gallery is dedicated to presenting contemporary art and artists’ books with a primary focus on conceptual, photography, pop, and performance art from the 1960s.

Awards

2023
Emmy Awards

Gold, Apple Music Halftime Show (Rihanna)

2023
Cannes Lions

Gold, Apple Music Halftime Show (Rihanna)

2023
D&AD

Wood Pencil, Super Bowl Halftime Show

2021
D&AD

Wood Pencil, Apple Inc. (Spatial Audio)

2018
D&AD

Wood Pencil, Apple Inc. (HomePod)

2017
The Best Dutch Book Design

Thirty-three winners were chosen in the best book designs coming out of the Netherlands.

2017
Beazley Designs of the Year

An annual celebration of the world’s most iconic and exciting products, concepts, and designers. This year, Wales Sans was nominated and featured at London’s Design Museum.

2016
D&AD

Wood Pencil, Apple Inc. (iPhone 7)

2014
FWA

Site of the day, W+K Amsterdam Website.

2014
D&AD

Yellow Pencil, Printed Pages.

2013
Magpile Magazine Awards

One of the best magazine launched during 2013, Printed Pages.

2013
D&AD

Yellow Pencil, Printed Pages.