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Empowered a team of 6 designers to launch Grab’s Ads Manager for merchants across SEA, achieving 1k MAU in the first three months. Defined processes for cross-team collaboration and experimentation. Leading the service design practice.

I led the research practice in Europe and played a critical role in the reporting design process, which was instrumental in successfully onboarding and migrating 26,000 Ticketfly users to Eventbrite.

Managed a cross-functional team of talented designers and researchers, fostering their professional growth, promoting effective collaboration, and inspiring them to push creative boundaries.

Spearheaded end-to-end processes from ideation to minimum viable product (MVP) launch for esteemed clients, including Zara, Santander Bank, and the Spanish Government. Strategically navigated ambiguity, provided clear direction across diverse roles, and championed innovation to deliver successful, cutting-edge solutions.

I led the digital transformation at the University of Madrid, overseeing the redesign of 16 school websites and enhancing the university's intranet.

In my presentation, I delved into reshaping the conventional banking landscape by weaving in design thinking and agile practices. This fusion challenges the old, rigid banking paradigms, paving the way for more innovative, nimble, and customer-aligned financial services.

I started a textile brand where I mixed my drawings with fabric printing. I ran the entire business - from marketing and selling to making the products. This experience honed my skills in strategic planning and operational efficiency, teaching me valuable lessons in balancing creative vision with practical business operations.