This is a personal creative project exercise that sought to explore rebranding the current brand of All Elite Wrestling (AEW). My main intention was to rethink how the brand could be repackaged in a more contemporary & progressive way.

My main approach taken to create new AEW branding had to involve the following pillars:

• Think outside the box to differentiate branding that is outside of AEW’s core industry.
• Create branding that is distinct & adaptable that can cross pollinate across different industries such as streetwear & sports apparel.
• Create an organic image with a recognizable silhouette that is distinct & can stand alone.
• Construct an image that goes against the grain of how one thinks of established promotions in AEW's principal industry (Professional Wrestling).
• Embrace the use of film grain on all photographs to establish a common thread that ties in the organic nature of the new logo to how the overall brand is visually represented.

Awarded Best of Honolulu for Digital Art and Design by Honolulu Magazine in July of 2016 (Publicized).

Honolulu, Hawaii based photographer and designer Petey Ulatan often creates images that explore the impossible. A recent series, which Ulatan posts to his Instagram page, takes this idea and applies it to infinite scenarios: digital photo-manipulations of his own photographs from his travels, others from Google images, that re-shape the world as if it were folded into a giant cube.

petey ulatan sees the world a little differently. the honolulu-based creative likes to ask ‘what if’ — what if the world was flat? what if our universe had different laws of physics? what would it look like? with these musings in mind and an artistic inclination, ulatan creates mind-bendingly manipulated landscapes that warp the perception of the world around us.

Responsible for providing a high volume of graphic design services to Hacker Agency’s various client projects.

• Design email newsletters and create graphic assets for client charity campaigns.
• Curate stock photos library to tailor specific images for public campaign usage.
• Design print collateral (flyers and brochures) for medicare clients.
• Ensure client designs and assets meet client brand standards.
• Collaborate with copywriters and manage content for client projects.
• Manage revisions and meet deadlines for client campaigns.
• Coordinate with Project Stakeholders daily to ensure project timelines are in-sync.

Developed graphic assets and brand collateral from external clients to internal company projects.

• Graphic design branding for clients & internal projects including brand/logo development, website front end and prototyping with Figma, email marketing campaign banners, apparel design, print collateral.
• Meet with clients daily to discuss project needs, updates, execution and deliverable methods.
• Manage development and handoff of Figma Prototype to development team. Provide demonstrations using the Figma Prototype to developers to ensure back end development meets front end design.
• Design print collateral to clients such as product labels, print banners, flyers and design mockups prior to production.
• Work directly with the owner of the agency to manage clients and client projects.
• Juggle multiple projects in a startup environment.
• Support digital marketing campaigns by developing requested graphic assets.

Creative Freelance role responsible for delivering graphic design & photography materials directed by the Marketing Manager, including:

• Photograph community building events on TMG retail properties through event photography for use on e-mail & social media campaigns.
• Photograph all established retail tenants on TMG retail properties in Honolulu, Kapolei & Kona, Hi. - For corporate website, e-mail & social media.
• Photograph multi-million dollar luxury condos for real estate listings & company portfolio.
• Assist Marketing Manager in designing real estate marketing materials tailored for specific brand guidelines for print, e-mail and social media.
• Assist Marketing Manager with art direction & coordinating models during photo shoots for commercial real estate campaigns.

Develop various artworks for financial client (SEI Investments) with the specific direction of the art director that met on brand requirements of client.

• Collaborated remotely with art director for direction & requested changes.
• Produced artwork with various options for art director to use for their client’s financial campaign.
• Managed multiple design projects & conceptual designs simultaneously.
• Creatively conceptualize and developed innovative design options while pushing the boundaries of branded work.

Oversaw and developed brand strategy. Ensures implementation is in sync with the brands core values.

• Developed marketing materials for monthly community events.
• Design and manage Art+Flea’s re-brand strategy.
• Manages media staff and provides guidance to company procedures, outlook and core values.
• Develop and produce new company website and marketing collateral (Including graphic design for print, web using Adobe Illustrator, Photoshop, Lightroom, After Effects and In Design)
• Manages high priority tasks and ensure deadlines are met.
• Assisted with organizing event layout for monthly vendors.
• Worked with owner to create a permanent curated retail branch of our monthly events.
• Managed retail branch and oversaw new vendor implementation & features.
• Produced spotlight for artisans through product features & lookbooks deployed through our social media and YouTube channels.