Petey Ulatan

Petey Ulatan

Graphic Designer in Vacouver, B.C., he/him

About

Professional Graphic Designer with 12+ years experience from Honolulu, Hawaii. Relocated to Vancouver, British Columbia in September 2022. I have diverse experience working freelance with clients, in-house design departments and with creative agencies.

Work Experience

2022 — Now
Vancouver, B.C. Canada

Creative Lead/Graphic Designer creating visual content that shares Emily Carr University’s story and vision, promotes its brand, and makes an impact across a variety of platforms. Work closely with other members of the Communications + Marketing team to create engaging social media content, develop effective marketing campaigns and convey important information in clear visual formats.

  • Brand Identity and Management: Serve as the university’s brand identity expert, educating internal stakeholders on brand adherence and leading the establishment and communication of visual identity guidelines. Focus on enhancing ECU’s brand recognition, reach, and awareness.

  • Creative Concept Development: Lead the development and execution of innovative design concepts from start to finish, aligning with creative briefs and strategic marketing objectives to effectively reach and engage target audiences.

  • Strategic Visual Communications: Provide expert visual communications and marketing advice to senior administrators, staff, and faculty. Collaborate with internal partners to understand project goals, leading a consensus-driven creative design process to achieve desired outcomes.

  • Team Mentorship: Mentor members of my team in graphic design by training with design tools, providing constructive feedback, and maintaining a culture of inclusivity, trust, and support within the team.

  • Project and Workflow Management: Manage the creative project lifecycle, including planning and overseeing the production calendar. Establish and maintain efficient workflows to ensure timely and organized project delivery.

  • Campaign Development: Create design assets supporting student recruitment and strategic enrollment goals. Develop dynamic materials to engage the public and attract donors, visually positioning the university as a desirable entity for support.

  • Multi-Media Campaigns: Work with the communications and marketing team to produce impactful multi-media campaigns across digital platforms. Employ strong visual storytelling techniques to keep ECU ahead of competitors.

  • Industry Research and Trends: Stay abreast of industry trends and emerging best practices in creative tools and design, ensuring ECU’s visual presentation remains contemporary and distinctive. Advise senior leaders on brand strategy adjustments as necessary.

  • Website Creative Oversight: Provide creative oversight for the university’s website, working with web content and marketing team members to continually enhance user experience with a focus on design principles, usability, and accessibility.

  • Art Direction: Lead art direction for photo and video shoots, ensuring creative assets are innovative and distinctive, and position ECU’s brand prominently against competitors.

  • Vendor and Budget Management: Oversee quality standards for print production, negotiate best prices, and contribute to budget planning and management for creative projects.

  • Environmental Responsibility: Ensure creative projects minimize environmental impact in alignment with the University’s sustainability initiatives.

2022 — 2022
Seattle, Wa.

Contract Graphic Designer for the Rover Brand Studio department. Developed design assets and collateral using the visual tone, appearance, functionality, and overall aesthetic of the Rover brand.

• Produce high volume of graphics for deliverables such as mobile/desktop newsletters, landing pages, banner ads and post cards.
• Work within brand guidelines and pre-existing templates.
• Coordinate with Program Managers and Stakeholders to ensure desired deliverables meet brand standards and expectations.
• Manage development and handoff of Figma Prototype to development team.
• Provide quality assurance for newsletters before being released to the public.
• Assist store team with developing realistic prototype mock up for planned product releases.
• Awarded Rover.com’s “Crush It” Award in May 2022 for meeting and exceeding deliverables on projects.

2022 — 2022
Seattle, Wa.

Responsible for providing a high volume of graphic design services to Hacker Agency’s various client projects.

• Design email newsletters and create graphic assets for client charity campaigns.
• Curate stock photos library to tailor specific images for public campaign usage.
• Design print collateral (flyers and brochures) for medicare clients.
• Ensure client designs and assets meet client brand standards.
• Collaborate with copywriters and manage content for client projects.
• Manage revisions and meet deadlines for client campaigns.
• Coordinate with Project Stakeholders daily to ensure project timelines are in-sync.

2021 — 2022
Seattle, Wa.

Developed graphic assets and brand collateral from external clients to internal company projects.

• Graphic design branding for clients & internal projects including brand/logo development, website front end and prototyping with Figma, email marketing campaign banners, apparel design, print collateral.
• Meet with clients daily to discuss project needs, updates, execution and deliverable methods.
• Manage development and handoff of Figma Prototype to development team. Provide demonstrations using the Figma Prototype to developers to ensure back end development meets front end design.
• Design print collateral to clients such as product labels, print banners, flyers and design mockups prior to production.
• Work directly with the owner of the agency to manage clients and client projects.
• Juggle multiple projects in a startup environment.
• Support digital marketing campaigns by developing requested graphic assets.

2018 — 2021
Honolulu, Hi.

Creative Freelance role responsible for delivering graphic design & photography materials directed by the Marketing Manager, including:

• Photograph community building events on TMG retail properties through event photography for use on e-mail & social media campaigns.
• Photograph all established retail tenants on TMG retail properties in Honolulu, Kapolei & Kona, Hi. - For corporate website, e-mail & social media.
• Photograph multi-million dollar luxury condos for real estate listings & company portfolio.
• Assist Marketing Manager in designing real estate marketing materials tailored for specific brand guidelines for print, e-mail and social media.
• Assist Marketing Manager with art direction & coordinating models during photo shoots for commercial real estate campaigns.

2017 — 2018
New York, New York

Develop various artworks for financial client (SEI Investments) with the specific direction of the art director that met on brand requirements of client.

• Collaborated remotely with art director for direction & requested changes.
• Produced artwork with various options for art director to use for their client’s financial campaign.
• Managed multiple design projects & conceptual designs simultaneously.
• Creatively conceptualize and developed innovative design options while pushing the boundaries of branded work.

2013 — 2016
Honolulu, HI.

Oversaw and developed brand strategy. Ensures implementation is in sync with the brands core values.

• Developed marketing materials for monthly community events.
• Design and manage Art+Flea’s re-brand strategy.
• Manages media staff and provides guidance to company procedures, outlook and core values.
• Develop and produce new company website and marketing collateral (Including graphic design for print, web using Adobe Illustrator, Photoshop, Lightroom, After Effects and In Design)
• Manages high priority tasks and ensure deadlines are met.
• Assisted with organizing event layout for monthly vendors.
• Worked with owner to create a permanent curated retail branch of our monthly events.
• Managed retail branch and oversaw new vendor implementation & features.
• Produced spotlight for artisans through product features & lookbooks deployed through our social media and YouTube channels.

Projects

2022

Reebok Classic is a lifestyle shoe brand that consists of athletic shoes that became popular casual wear. The brand evolved from the Classic Leather, the Workout, the Ex-O-Fit, the Newport Classic and the Freestyle. Reebok Classic also includes Retro Running, Retro Basketball, InstaPump Fury and contemporary styles. (source: wikipedia)

Since 1983, the Classics line for Reebok has developed a strong legacy in sports and fashion.

This is a creative exploration that aimed to develop desktop + mobile versions of what a dedicated online experience for the Reebok Classics brand and products.

Side Projects

2022

The Chicago Bulls is one of the most recognizable franchises in the NBA today. Their dominance in the 1990's winning six championships with Michael Jordan, Scottie Pippen and Phil Jackson.

This is a personal creative exploration to slightly update the iconic logo. This idea explores an update that pays homage to the Bulls legacy, it doesn't reinvent the wheel but rather refines the current look for a modern day audience.

The original/current Chicago Bulls logo has been used from 1966/67-Present. I wanted to update the brand mark in such a way where it would not deviate away from the lineage and core that the team has built for over 50 years.

2022

This is a personal creative project exercise that sought to explore rebranding the current brand of All Elite Wrestling (AEW). My main intention was to rethink how the brand could be repackaged in a more contemporary & progressive way.

My main approach taken to create new AEW branding had to involve the following pillars:

  • Think outside the box to differentiate branding that is outside of AEW’s core industry.
  • Create branding that is distinct & adaptable that can cross pollinate across different industries such as streetwear & sports apparel.
  • Create an organic image with a recognizable silhouette that is distinct & can stand alone.
  • Construct an image that goes against the grain of how one thinks of established promotions in AEW's principal industry (Professional Wrestling).
  • Embrace the use of film grain on all photographs to establish a common thread that ties in the organic nature of the new logo to how the overall brand is visually represented.

Exhibitions

2018
Honolulu, HI.

A show featuring street photography and surreal art by Petey Ulatan.

Awards

2022

Awarded to The Brand Studio for going above and beyond the call of duty for a team design project.

2016

Awarded Best of Honolulu for Digital Art and Design by Honolulu Magazine in July of 2016 (Publicized).

Features

2016

With the untamable imagination of a child and the skilled hand of an artist, Petey Ulatan muses on how the world would look as a cube. Folding images of familiar settings like a piece of origami, he creates geometric landscapes that dramatically add angles to panoramic views. Oceans drop off into eternity, cities overlook cities, and mountain ranges are creased right down the middle...

2016

Honolulu, Hawaii based photographer and designer Petey Ulatan often creates images that explore the impossible. A recent series, which Ulatan posts to his Instagram page, takes this idea and applies it to infinite scenarios: digital photo-manipulations of his own photographs from his travels, others from Google images, that re-shape the world as if it were folded into a giant cube.

2016

petey ulatan sees the world a little differently. the honolulu-based creative likes to ask ‘what if’ — what if the world was flat? what if our universe had different laws of physics? what would it look like? with these musings in mind and an artistic inclination, ulatan creates mind-bendingly manipulated landscapes that warp the perception of the world around us.

Volunteering

2021 — 2022
Seattle, Wa.
  • Successfully worked with the Founder and President to redevelop Brand Identity.
  • Website UI development collaborating with Graphic, PR and Web Development teams to create new user experiences with content and brand initiatives.
  • Provide consulting support to the executive team with design consultations and input to digital strategy.
  • Lead supportive design efforts across multiple channels.