
About
I'm a Lead Product Designer with expertise in Native Mobile Apps (iOS/Android) and mobile-first design.
15 years in the tech industry · 5 years contributing to product teams · Red Dot Design Award & iF Design Award winner
Projects
I work as a Lead Product Designer at RAKBANK, a prominent and dynamic bank in the UAE. My expertise is crafting excellent user experiences for personal and business banking services. I specialize in designing intuitive digital interfaces and utilizing electronic banking solutions to ensure smooth customer interactions. I take pride in contributing to RAKBANK's dedication to delivering top-tier banking services and following industry best practices.
My responsibilities include:
• Developing a comprehensive Design System using Figma.
• Collaborating with fellow designers to explore new functionalities and ideas.
• Driving the digital transformation of the organization's Web/Mobile App.
Europe’s most valuable private fintech company with a $6.7 billion valuation. I am part of the team responsible for adding to the shopping experience through short-form video, thumb-stopping, and shoppable content directly in the Klarna App.
- Product Design work in Social Shopping Domain
- Designing for Web, iOS (iPhone, iPad) and Android devices
- Working with a team of +17 developers
- Working closely with the Design System Team and developing the Design System
- Collaboration with other project teams inside Klarna
- Continuous product development from MVP phase to launch in the US and other European markets
“Haus Labs is excited to launch shoppable video content in the Klarna App, empowering our community of artists and creators to express themselves.” - Lady Gaga, Founder of Haus Labs By Lady Gaga.Europe’s most valuable private fintech company with a $6.7 billion valuation. I am part of the team responsible for adding to the shopping experience through short-form video, thumb-stopping, and shoppable content directly in the Klarna App. - Product Design work in Social Shopping Domain - Designing for Web, iOS (iPhone, iPad) and Android devices - Working with a team of +17 developers - Working closely with the Design System Team and developing the Design System - Collaboration with other project teams inside Klarna - Continuous product development from MVP phase to launch in the US and other European markets “Haus Labs is excited to launch shoppable video content in the Klarna App, empowering our community of artists and creators to express themselves.” - Lady Gaga, Founder of Haus Labs By Lady Gaga.
Skills: Mobile Application Design · User Research · Product Design
Winner of Reddot Design Awards 2022 in the product design category. Project for one of Europe’s leading safety providers - Sector Alarm. I was a Product Designer in the Design System Team. My role was creating the complex Design System in Figma, working with iOS and Android developers to implement the DS and working closely with the Head of Design and stakeholders on the development of the system.
• Building a complete Design System in Figma
• Organisation of colours (light & dark mode), typography, component libraries
• Working files, how to store versions, how to work on new releases
• Collaboration with other designers on new functionalities and ideas
• User testing (with the support of a UX researcher) to verify our hypotheses
• Prototyping to show animation and user flow experience
• Created a customer-facing website where customers can learn more about SonarHome.
• Brand Art Directing, Design website, App, User Interface, and Visual Design solutions and strategy for SonarHome brand.
• Designed user flows, wireframes, mockups, interactive prototypes, and lead design team, producer, front-end developers on a style guide, and screen UI build-out.
• Responsible for wireframes, flows, mockups, prototypes, interaction design, visual design.
• Designing for UI/UX, interactive websites, digital products also touchpoints on marketing has been key throughout the design process for the projects I worked on.• Created a customer-facing website where customers can learn more about SonarHome.
• Brand Art Directing, Design website, App, User Interface, and Visual Design solutions and strategy for SonarHome brand.
• Designed user flows, wireframes, mockups, interactive prototypes, and lead design team, producer, front-end developers on a style guide, and screen UI build-out.
• Responsible for wireframes, flows, mockups, prototypes, interaction design, visual design. • Designing for UI/UX, interactive websites, digital products also touchpoints on marketing has been key throughout the design process for the projects I worked on.
Skills: Figma · Advanced Design System (ADS) · Web Design · Product Design
• Responsible for the conceptualization and design of interactive projects from concept to completion;
• Research and explore creative design concepts and brainstorm with teammates;
• Create responsive design (Desktop/ Tablet/ Mobile);
• Focus on Interactive mockups and visual styling
• Create prototypes (sketch-paper prototypes, wireframes Lo-Fi, Hi-Fi prototypes, visual design mockups, annotations, testing, and validation of my design choices);
• Solicit customer feedback about the current experience;
• Consolidation (scope) requirements: functional, technical, content requirements;
• Work with teammates and stakeholders to define project objectives, estimates, and scope;
• Work with UCD methodology, user stories, scenarios, personas, use cases, create information architecture and navigation strategy;
• User testing: user research interviews stakeholders, remote usability testing, paper-prototype testing, A/B testing, focus testing, and surveys;• Responsible for the conceptualization and design of interactive projects from concept to completion; • Research and explore creative design concepts and brainstorm with teammates; • Create responsive design (Desktop/ Tablet/ Mobile); • Focus on Interactive mockups and visual styling • Create prototypes (sketch-paper prototypes, wireframes Lo-Fi, Hi-Fi prototypes, visual design mockups, annotations, testing, and validation of my design choices); • Solicit customer feedback about the current experience; • Consolidation (scope) requirements: functional, technical, content requirements; • Work with teammates and stakeholders to define project objectives, estimates, and scope; • Work with UCD methodology, user stories, scenarios, personas, use cases, create information architecture and navigation strategy; • User testing: user research interviews stakeholders, remote usability testing, paper-prototype testing, A/B testing, focus testing, and surveys;
Skills: Design Systems · User Experience (UX) · Stakeholder Workshops · User Interface Design · Product Design
• Research and explore creative design concepts and brainstorm with teammates;
• Independently lead and make decisions to properly balance client needs and internal agency goals with account design teams;
• Manage and design for a broad range of complex, large-scale digital commerce projects for national + global brands;
• Create Responsive Design (Desktop/ Tablet/ Mobile);
• Understanding of the digital landscape, including everything from eCommerce websites, immersive and personalized online experiences to online campaigns and mobile;
• Focus on Interactive mockups and Visual Styling (Web Style Guide)
NDA project for one of the biggest & leading FMCG company from the USA.
• User Experience Design and consultation for the framework of static site generator (Webpack plugin) build around reusable React components with headless CMS (Contentful) as a data source. Application serving 32 localization and 41 languages.
• Lead UX designer for ModernWeb Framework (improve product user experience);
• Developed quality UX and User Interactions influenced by user research, and user testing;
• Delivered user flows, wireframes, prototypes, user testing research and detailed interaction specifications using Sketch, Axure 8, usertesting.com and Jira Confluence;
• Implemented rapid prototype testing research into user experience and product interactions;
• Articulated user-centred design decisions to stakeholders and peers.
• Created intuitive interfaces and functional experiences for web platform;
• Created patterns, concepts, vision through low/high prototyping design solutions;
• Completed high-load scenarios from conceptual designs into working solutions.
• Explored ideas based on market research and customers needs;
• Contributed to the company design system, user-centered techniques and processes;
• Owning and leading the entire product design cycle from conception to a successfully executed solution
• Client service and communication
• Full-stack design scope of work: concept ideation to handover, research, mock-ups, wire-frames, GUI design, interaction and interface, QA
• Improving internal processes
• Collaboration with clients and project team members
• Project Management
• Presales design estimating
• Sales call with clients
Creating clean, effective, UI/UX-driven web and mobile interfaces, ensuring high-quality results, managing internal and external team design projects, mentoring newly joined designers, aligning designs with client business goals, close collaboration with developers and engineers.
Speaking
I was the creator and presenter of a series of meetings on UX/UI, Product Design at Clubhouse.
Work Experience
Education
Activities and societies: Design, Art, Video Production, Animation, Photography