Defined high-level requirements, information architecture, user journeys, and stories with the rest of the product team to align with business goals also considering user pain points in the existing business model.

Designed and prototyped the customer, rider, and admin-facing apps to help scale current business goals with over 10% conversion rate of overall registered users.

Designed email templates and all promotional and app-related visuals such as AppStore/PlayStore artefacts.

Collaborated closely with developers to ensure designs were implemented to specification and validate the user experience via testing.

Partnered with teams on user research initiatives, leveraging insights to guide informed design choices on client projects.

Investigated and applied current trends and emerging technologies like AR/VR to develop innovative solutions for both internal and external applications.

Engaged with cross-functional teams to establish product requirements and outline development roadmaps.

Crafted wireframes, prototypes, and high-fidelity designs to visualize and test user interfaces.

Conduced usability tests and scrutinized user feedback to refine and iterate on design solutions.

Collaborated closely with developers to ensure designs are implemented to specification, maintaining design integrity.

Efficiently managed multiple projects in parallel, ensuring each is delivered on time without sacrificing quality.

Collaborated with cross-functional teams to develop user flows, and user stories, wireframes, and develop interactive prototypes.

Actively communicated with stakeholders and team members, iterating designs based on feedback to achieve optimal user experience and meet business goals.

Led the design of an end-to-end Direct Debit System for Sterling Bank, leveraging the NIBSS mandate system to optimize repayment management and enhance the borrower experience for its 3M+ customers.

Spearheaded the design of the merchant app for Snapcash by Sterling Bank, integrating NQR technology to improve payment processing experience for merchants.

Created app-related visuals, including Play Store and App Store artifacts and mockups.

Utilized design thinking to generate ideas and drive direction for solutions. Rapidly created, tested, and iterated on the complex product prototypes.

Spearheaded the redesign of the existing product experience for Storebundle, a SaaS solution tailored for Shopify users, while adhering to established design systems to elevate overall user experience.

Developed user flows that improved user navigation and reduced user errors by ~60%.

Partnered with the Product Manager to define high-level requirements and set the product vision, successfully launching six new features that improved user satisfaction by ~20%.

Collaborated with developers to ensure product designs are implemented accurately and consistently.

Analyzed user feedback and data to identify areas of improvement and inform product decisions.