Pei-Yi (Peggy) Wong
Product Design in SF Bay Area
Interested in my work? Contact me and we can chat ;)
About
Product Design Lead with 12+ years solving complex problems through customer-centric, cross-platform solutions in fintech, e-commerce, video conferencing, and real estate. Expertise in mobile payments, merchant lifecycle onboarding, information architecture, and scalable design frameworks using AI/ML to deliver personalized experiences. Passionate about creating simple, engaging “right-for-me” solutions. Skilled at connecting teams, fostering collaboration, while aligning on shared goals to deliver innovative, impactful solutions that meet both user and business needs while pushing technical boundaries.
☆ Interested in working together? Find contact info below, let chat! ☆
Projects
Exhibitions
After a successful 1st GoPayment Bazzar marketplace experience, we hosted another one in the following year :) We invited 12 different merchants to sell with us and showcase our mobile POS solution.
QuickBooks Connect is a global event series that brings together accounting professionals, QuickBooks platform partners, and the ecosystem that surrounds them.
I represented the QuickBooks GoPayment team at the project booth and support staff for our vendors on site that were selling with out latest Bluetooth reader.
Work Experience
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Transformed onboarding and lifecycle experiences from a one-size-fits-all linear flow into a unified platform, adapting to user intent, region, and use cases. This led to a 25% increase in activation, $35M+ in incremental revenue, and 66% reduction in development costs, while shortening time to revenue by 35%.
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Drove the creation and refinement of the IA and Hubs Framework, improving user engagement by 10% and generating $841K in incremental annual revenue.
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Influenced strategy for Full Stack Checkout Servicing, exceeding MAU targets and driving a 10% revenue increase.
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Founding designer for the PayPal + Buy with Prime partnership
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Led other key merchant initiatives including, Account (Risk) Health, Unified communications, Covid-19 projects, PayPal Shopping.
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Lead designer for "GoPayment" Mobile App (iOS / Android)
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Drove the 0 to 1 design of Payment Terminal and Pay Me Link, consolidating payment flows within QBO.
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Key contributor to the Payments First Vision, shaping the long-term strategy through qualitative customer research.
- Led redesign of the GoPayment mobile POS app, launched new EMV reader and two Bluetooth card readers while integrating the experience with QuickBooks Online (QBO). Initiated conversations that secured $1.2M in funding for hardware redesign.
- Achieved App Store ratings of 4+ on both iOS Android, increased MAU by 30%, reduced care calls by 40% and generating $35M+ in revenue.
- Bluetooth status indicator design filed for patent in Q3 2018.
Acquired by Verizon in May 2020
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One of two designers that completely redesigned BlueJeans’ core product Join Flow 3.0.
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Conceptualized seamless meeting transfer workflows across web, mobile and room systems.
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Lead designer for Mobile Web & Rentals Self Service, key contributing designer for Rentals Mobile App, Universal Landing Detail Pages, Personalization, Navigation and Facet redesign.
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Contributed innovative concepts that lead to $1B acquisition by News Corp.
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Core contributing designer launching initial version of Realtor.com Mobile Web and Rentals Mobile App for iOS and Android.
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Worked on consumer-facing Lead Generation products, mapping user flows, creating wireframes, and producing visual designs for cross-platform real estate experiences.
Education
Publication: Cook, E., Teasley, S., Wong, P., Kolasinski, M. and Waterman, B. M. (2011), Who’s there? Supporting audience awareness in creative content systems. Proc. Am. Soc. Info. Sci. Tech., 48: 1–4. doi: 10.1002/- meet.2011.14504801292