Paulina Labastidas
☺️

Paulina Labastidas

Product Designer in Spain, She/Her

Hire me!

2 months ago

About

Just a girl creating things

Side Projects

2024
  • Designed and developed a portfolio website for EMRA using Framer, showcasing their mission, exhibitions, and artisan collaborations to strengthen their digital presence.

  • Optimized UX/UI, visual storytelling, and navigation to highlight the global network of women artisans and their craftsmanship.

2019
  • Designed and developed the studio’s website showcasing their work with multiple other business.

  • Directed content creation and visual storytelling for online campaigns, contributing to brand recognition and growth.

Work Experience

2024 — Now
Freelance Product Designer & Brand Consultant at Bichachi
Worldwide
  • Redesigning the website, developing a digital catalog for the latest collection, and enhancing user experience (UX/UI) across platforms.

  • Provided social media strategy and visual identity alignment, optimizing the brand’s online presence and ensuring consistent messaging across all digital channels.

2022 — Now
Spain
  • Led the end-to-end design for an MVP system for the Back Office, enhancing productivity and stock control through scalable, user-friendly interfaces.

  • Taught 5 junior developers motion and visual design basics to bridge the knowledge gap and improve workflow.

  • Organized and maintained the Design System for consistency across digital products, collaborating with cross-functional teams to align on brand and user goals.

2019 — 2022
Madrid
  • Directed and managed cross-functional teams to produce branded video content, achieving 20%higher engagement and over 10 million views.

  • Ensured alignment between video content and brand strategy in collaboration with product managers, securing a 95% satisfaction rate from clients.

  • Organized and maintained the Design System for consistency across digital products, collaborating with cross-functional teams to align on brand and user goals.

Certifications

2021
UX/UI Designer from Ironhack

An intensive program to develop technical and managerial skills in the area of User Experience and User Interface design.

- User centered design, UX research, information architecture, wireframing, prototyping.
- Design Thinking Methodology, Agile framework.
- Usability evaluation and site redesign.
- Visual design, User interaction design, user interface design