Open to new FTE opportunities! :)
About
I’m a multidisciplinary designer with a love for stunning type details, efficient systems, and thoughtful solutions.
When off-duty, I’m metalsmithing, taking boxing classes, and teaching Mochi new tricks. She’s pretty bad at playing dead but really good at giving kisses!
Side Projects
In a 24-hour protothon, my team and I were challenged to develop an enterprise real-time engagement app using Agora's solutions.
We uncovered a critical need for better design team collaboration exacerbated by the COVID-19 lockdowns. How might we facilitate conversations on Figma more easily? We crafted an innovative solution integrating Agora's audio conferencing capacities into Figma to bolster collaboration and to create a seamless platform for real-time feedback sharing.
While we didn't place in the protothon, our team fawned over Config 2021's announcement: Audio calls!
I noticed a recurring pain point across several small business clients: they lacked clear next steps and guidance to progress towards their goals. How can we empower business owners to grow their Shopify stores?
Using the Google Ventures sprint methodology I explored, designed, and tested my solution.
Work Experience
Created custom prototypes for potential leading enterprise hotel chains and integration partners.
Designed product marketing collateral to drive feature adoption.
Designed early iterations of client-side reservation platform.
Designed product pages to run A/B test to improve conversion.
Designed analog unboxing and onboarding experience for new users to increase product adoption and reduce churn.
Launched brand identity and standardized design system used across website and mobile app products.
Designed and built email flows to increase core metrics.
Designed and productized a customer-facing and self-service Android point-of-sale system to reduce time to check out at a food truck turned brick-and-mortar.
Created an internal dashboard to scale order fulfillment.
Designed mobile gaming app for crypto company LYN Token.
Prototyped AR-powered lead-generation mobile app for World Linen.
Designed web app to create custom jewelry at Little Words Project.
Conducted usability tests to inform a number of products, including responsive eComm websites, web and mobile apps.
Developed brand identity and marketing collateral for various clients.
Redesigned website to support product launches, improve customer experience, and increase sales.
Designed brand and marketing collateral including: look books, emails, packaging, social media ads/campaigns.
Created the Licensee/Employee Brand Guidelines implemented across all licensees and vendors.
Designed packaging, GWP products, apparel concepts for projects, including A$AP Rocky and Ariana Grande collaborations