
Patrick Sy
UX Designer in Philippines, He/him
About
A UX Designer with a 4.5 years of experience designing for fintech and MSMEs. Formerly a Senior UX Designer co-leading the design team at NextPay, he established workflows that streamlined day-to-day design operations that improved the efficiency and performance of the team.
Currently a Product Design Specialist at Maya, Patrick leads the design direction for business solutions and drives holistic revamps. With a focus on improving user experiences for MSMEs, he oversees major design updates, ensuring clarity, brand consistency, and seamless interfaces across multiple products. Patrick collaborates closely with cross-functional teams to deliver user-centered designs that align with business goals, address legacy process gaps, and stay aligned with industry trends.
Work Experience
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Led Business Solutions platform transformation, securing C-suite buy-in for major UX improvements through strategic solution design and stakeholder alignment.
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Spearheading product-wide design initiatives, establishing design direction and frameworks that strengthen brand identity and user experience.
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Partnering with Fraud, AML, and Risk Tech teams to optimize internal tools, improving workflow efficiency for fraud detection and risk assessment processes.
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Supporting UX Research through field visits and stakeholder interviews, helping translate user insights into actionable design solutions.
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Mentors interns by guiding them in shaping successful project work and offering overall career development support.
Individual contributor (IC) that co-led the product design team for 2 squads: disbursements and payment acceptance. Worked closely with project managers, designers, and tech teams to help launch different features that contributed to growing business objectives all while also establishing processes, creating workflows, and conducting 1:1s to support the growth and efficiency of the design team.
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Delivered key features from discovery and research to design and testing that contributed to increased adoption, revenue, and Gross Transaction Value (GTV): virtual cards, mPOS system, fee saving for invoices and payment links.
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Co-led the design team of 4 designers establishing processes for design handoffs, user flows, and user story mapping resulting in enhanced project efficiency across multiple teams.
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Established design team rituals like team syncs, process improvements, and learning labs resulting in the team’s improved day-to-day collaboration, streamlined workflows, and increased professional growth.
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Conducted 1-on-1s with 3 designers on a monthly basis to help support the work they do and their professional growth.
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Delivered key features from discovery and research to design: bills payment, remittance center disbursements.
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Refined existing onboarding processes and documents to help onboard a total of 5 designers.
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Strengthened brand identity by creating bespoke icons and illustrations used throughout the platform and landing pages.
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Participated and aided in in-depth UXR studies with the Research team such as heuristic evaluations, usability testing, and data validation.
A solo design role where I designed for multiple SaaS products and landing pages. Championed various product initiatives such as project management, quality assurance, and stakeholder management.
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Solo designer responsible in delivering all UI requirements for 3 new major features and enhancements of 2 existing features.
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Conducted sprint planning with a team of 3 developers and created product requirement documents, user stories, and test acceptance criteria.
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Managed the day-to-day ticket management of 3 developers over on Asana.
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Streamlined communication of the product team by introducing and maintaining a Discord channel with an improved project tracking implemented through Automate.io.
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Delivered all requirements for a rebrands of a client, from custom graphics, new design system, to a full rebranded website.
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Created custom illustrations and icons for assets used throughout the application.
My entry-level design role where I had the opportunity to work closely with the principal architect, devs, project managers, and HR specialists to rebrand the HRIS and digital banking solution products.
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Led the rebranding initiative for both Salarium and SALPay web and mobile, encompassing visual identity, messaging, and overall user experience enhancements.
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Implemented interaction design to enhance app fluidity and experience for SALPay mobile.
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Created custom illustrations and icons using Adobe Photoshop and Adobe Illustrator.
Speaking
So you've come up with a "good" design. But then comes the hard part—the "no"s, the what-ifs, and the pushbacks. Good design isn't enough. You need to communicate why it matters and balancing user needs and business goals. An integral part of making that happen is crafting and conveying a good story, and collaborating with stakeholders to make change happen.
A virtual conference held for the College of Information and Computing Sciences at the University of Santo Tomas with attendees of over 300 freshmen to senior Information Technology, Information Systems, and Computer Science majors discussing the ins-and-outs of UX design.
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Discussed the importance of microcopy, microinteractions, and illustrations in enhancing product user experience. The presentation aimed to equip future developers with the knowledge to design better, more user-friendly products.
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Engaged in a roundtable discussion with fellow speakers, addressing a range of UI/UX topics and questions asked by the audience.
Education
Specialized in Web and Mobile Development
Certifications
🔗 Credential ID IP01-0473
Level 1: Information Technology Passport (IP) Certification Exam – is for assessing the capability of people in their knowledge of Information Technology and how IT can be used in carrying out their tasks in the workplace.
(Source: philnits.org/)
Volunteering
Volunteered as Mentor representing UXPH in DTI's Design Week Philippines' event. Had 30 minute sessions with 7 participants discussing career and everything design.