I led design on Cameo's first B2B product (Cameo for Business). I co-created the zero-to-one product strategy, helped run research, and designed the end-to-end experience for both businesses and creators.

I also led the Cameo Design System team. I maintained the backlog, defined the first set of Design Tokens, crafted system components, and helped our designers get the most out of Figma.

This was a player-coach role. I was the hands-on design lead on projects, while managing a group of product designers, product managers, and a front-end developer.

• Led the redesign of JDRF Fundraising creator tools, resulting in a 6% increase in revenue.

• Led the redesign of a global navigation and search system spanning all products, resulting in an 88% improvement in usability scores.

• Led the creation of the JDRF Design System.

• Established the first product management team.

• Coached 5 other designers to improve craft, system thinking, and x-functional collaboration.

• Led the redesign of the marketing website, content management system, and donation forms resulting in 30% increase in donations.

• Led the redesign of the community forum and groups resulting in a 59% increase in MAU.

I got my start doing brand and web design for small businesses in travel, health, media, law and finance.