About
Hey mate! I'm a Product Designer with over 8 years under my belt in the tech world, where I've had a blast turning startup dreams into tangible products. I'm all about getting in on the ground floor of early-stage startups and love the thrill of going from zero to one. My goal? To create products that aren't just rad and functional, but also really connect with people on a human level. Let's make something awesome together!
Work Experience
Ofload is an Australian startup revolutionising the logistics industry by connecting shippers directly with carriers through an end to end digital platform. By leveraging technology, Ofload streamlines freight operations, reduces inefficiencies, and provides transparency throughout the supply chain.
Roles and Responsibilities:
•Fleshing out and building the Ofload Design System
•Creating new product features for the internal commercial team.
Zoomo is the world's leader in light electric vehicles (LEVs) and LEV software, built on the experience of thousands of delivery riders around the world.
Roles and Responsibilities:
• Led the design for Zoomo Armada and Zoomo Connect. Which led to $2,000,000 ARR for Zoomo.
• Created the 'Zoomo - Frame' design system for Armada.
• Led user research at Zoomo.
• Worked on growth initiatives such as the customer and partnerships onboarding flows.
At :Different, the mission is to take care of homes and the people in them. :Different builds smart tech solutions for the real estate industry that empower property experts to deliver the best property management experiences to owners and tenants.
Roles and Responsibilities:
• Led the design of the :Different owner app, Inspections, scheduling, onboarding and field operations products.
• Setup and led user research at :Different.
• Initiated and setup Andi WTML - the design system used at :Different.
• Helped build and manage a team of 1-5 Designers.
• Contributed to the tenant app, and across all product verticals within the enterprise software.
•Impact of work led to $25,000,000 worth of funding and CES 4.5/5
Lendi makes it easy to search, choose and settle home loans online and is Australia’s only home loan platform designed with a built-in 'best interest' duty to borrowers. Lendi's technology platform searches over 2000 products from over 40 lenders to find you the right home loan for your specific needs.
Roles and Responsibilities
• Managed the product development for 'user settings' and validation forms for the acquisition funnel.
• Involved in setting up the first version of the Lendi design system.
• led and created customer journey maps for the borrower segment at Lendi.
Academy XI is an Edutech that teaches current, in-demand skills to transform individual careers whilst integrating and creating new technologies to enable education in emerging markets and future technologies.
Roles and Responsibilities
• Employee number 5.
• Helped produced and managed the UX, Product Management and Virtual Reality courses
• Created content and processes for the organisation
• Contributed to UX and service design activities from creating new service and product verticals.
Qwilr is the tool of choice for scaling B2B sales teams. Qwilr makes it easy to create visually compelling sales and marketing collateral, at speed. Qwilr delivers a better buyer experience by combining content, price quotes, e-sign, and sales transactions into a single, mobile-friendly webpage.
Roles and Responsibilities
• Managed and helped designed the Qwilr Templates product.
• Assisted in designing some of the product software.
• Created marketing assets for the Brand.
• Assisted the marketing team with PPC, SEO and A/B testing.
Side Projects
AI generated funnels for startups and business owners to grow without needing expensive development resources.
Australias first video game events listing page. Where gamers can find all upcoming video game events within their niches or locations.
A Wordpress design agency that helped SME's get their businesses off the ground.
Speaking
Offering startup and design insights and knowledge for students and startup founders.
Intro to Product Design for business school students.
Introducing how designers can integrate behavioural design and behavioural insights into their design process.