Patrícia Custódio

Patrícia Custódio

Product Designer in Lisbon

About

Product Designer
Passionate about social innovation, traveling and books.

Work Experience

2021 — Now
Product Designer at Volkswagen
Lisbon, Portugal
  • Led design of B2B and B2C of user-centric products from product scopings & discovery to MVP delivery, including user research, ideation, prototyping, usability testing, and metrics.

  • Fostered business empathy by facilitating workshops to understand business goals, creating product vision, and measuring the business impact of products.

  • Delivered product presentations in Berlin, Barcelona, Lisbon, Hannover, and Emden, contributing to increased stakeholder engagement and project buy-in.

  • Active role in design recruiting by reviewing portfolios, conducting interviews, and facilitating design exercises.

  • Enhanced the design career matrix by interviewing managers and designers in the company and ideating solutions, to enhance career progression opportunities and boost team morale

2024 — Now

UXPA Portugal, a chapter of UXPA International, is committed to empowering UX professionals across Portugal by fostering a vibrant and supportive community.

2022 — 2023
Design Manager Freelance at Reboot
Lisbon, Portugal
  • Led a team of brand designers and video editors

  • Delegated and managed tasks, reviewed work and ensured the design quality of all deliverables

  • Motivated team members and encouraged collaboration and continuous feedback

  • Hosted and coordinated department meetings

  • Developed team goals and collaborated with other departments to achieve project goals

2022 — 2023
Product Designer Freelance at NOVA Business School
Remote

Created the website for the ERA Chair in Social Innovation at NOVA SBE Business School.

  • Conducted interviews and workshops to understand the target audience and co-create the website goals and information architecture

  • Defined website strategy and visual identity

  • Created a prototype and implemented the final solution

2020 — 2021
UX/UI Designer at Inetum
Lisbon, Portugal
  • Carried out user research by conducting interviews with stakeholders and users;

  • Facilitated workshops and presented research insights to stakeholders and product teams;

  • Analyzed insights, mapped user flows, and provided design solutions from low-to-high fidelity;

  • Created a design system and documented all requirements for handoff to the developers;

  • Conducted user testing and iterated on solutions;

Clients: Portuguese Ministry of Agriculture, Vodafone, Porto Municipal City Hall, ASISA Insurance, Oeiras City Hall, ACT

Side Projects

2023
Branding for Cultural Entrepreneurship Collab Global South at Global South

Global South unites organizations in low-income markets and their stakeholders to drive much-needed change.

2022
Sustento Documentary at Reboot

Co-created the 'Sustento' documentary about food waste that premiered at Palácio Pimenta in Lisbon.

2020
Branding for ErgoUX Lab & Conference at University of Lisbon

ErgoUx is the University of Lisbon Lab that focuses on designing solutions for a better world

Education

2024 — Now
MSc in Information Management, specialization in Digital Transformation at NOVA University
Portugal

Innovation Management & Design Thinking, Business Process Management, Digital Transformation, Information Management Systems, Project Management, Industry 4.0, Change Management, Emerging Technologies for Innovation, E-Business

2024 — 2024
Remote

Design MBA is a business course made for experienced designers. The curriculum covers fundamental business concepts that are relevant across industries, varying company sizes, and products

Modules: Business Empathy, Business Strategy, Business Models, Prototyping with numbers, Business & Design Metrics, Design your Impact

2020 — 2021
Portugal

Learned about the processes and methodologies of human-centered digital experiences from user research, analysis, ideation, sketching, wireframing, visual design, prototyping and user testing.

2019 — 2020
Erasmus in Art & Design at University of Leeds
United Kingdom

Activities and societies: Lippy Magazine, Design Society, Art Society

2017 — 2020
Bachelor in Communication Design at University of Lisbon
Portugal

Learned about multi-disciplinary design practice from press to digital culture. Developed my critical thinking and visual skills by working on projects focused on social, political, and ethical issues.

Volunteering

2024 — 2024
Volunteer Staff at Service Design Global Conference Helsinki
2022 — 2024
Remote

Technovation Girls program equips young women (ages 8-18) to become tech entrepreneurs and leaders.

Certifications

2023
Product Management: Vision, Strategy & Metrics from Udemy
2022
Service Design: How to Design Integrated Service Experiences from The Interaction Design Foundation
2022
User Research - Methods and Best Practices from The Interaction Design Foundation
2022
Emotional Design — How to Make Products People Will Love from The Interaction Design Foundation