About
I am a brand designer who creates brand identities and guidelines, support editorial platforms, and design content for social media.
Work Experience
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Increased organic site traffic by 65% by building and designing a Resource Hub and incorporating inline CTAs, email conversions, and SEO driven content.
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Experimented with GTM strategies through A/B testing email and organic social with email templates.
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Designed web pages for product features and paid marketing.
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Expanded the brand through social, blog, illustrations, and art directed campaigns like Give Gas the Bird to promote micro-mobility.
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Supported cities through digital marketing, branded RFPs, and localized content to advertise when deploying new vehicles.
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Collaborated with product to launch new consumer app updates, IAMs, and programs such as Bird+ for rider retention.
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Developed design systems and guidelines for Newsroom, while partnering with key stakeholders to create the best design solutions for editorial content.
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Branded Coordinated Inauthentic Behavior Reports (CIB) and whitepapers through design templates, icons, and infographics.
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Co-lead the Social Impact feature page through conceptualizing and building web interactions with comms design and development team.
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Designed for Heathline.com’s web verticals such as Beauty, Woman’s Wellness, Activation, and Parenthood by supporting editorial, SEO, newsletter, and influencer initiatives.
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Defined the brand refresh for Greatist.com with guidelines and visuals for editorial content, partnerships, sponsored and affiliate content.
- Delivered social campaign assets for film and media for clients such as Warner Bros., A24, FX, and Amazon Studios.