About
A short bio
Work Experience
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Managed a high-performing UX team that delivered multiple initiatives for 100 million Youth users, navigating complex regulatory landscapes.
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Designed Supervised YouTube for tweens, achieving 80% retention and garnering praise from child development experts.
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Defined research goals and streamlined team processes for effective PM/ENG collaboration and stakeholder approvals, launching new Parent Tools and various Responsibility features.
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Drove company-wide commitment to Youth responsibility by crafting Youth Product & UX Guidelines, adopted by 100+ features across Youtube.
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Guided team through design process: interpreting research, leading ideation, conducting reviews, collaborating across teams through final implementation. Provided career coaching for designers at all levels.
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UX Lead for Creator initiative achieving 100X growth in successful channels within 2 years.
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Developed product vision and delivered rapid prototypes for 10+ learning experiments in a fast-paced startup like environment.
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Advocated to hire the team's first UX Researcher to effectively prioritize engineering resources, while upholding a user-centric approach.
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Overcame organizational roadblocks by consistently promoting our product's unique narrative to executives, facilitating feature development across various YouTube surfaces.
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UX Lead for industry-first, ML powered Universal App Campaigns; generated $XB in revenue 2017.
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Revamped Ads Preview to become the second most interacted feature, now embraced by all ML-based campaigns.
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Secured funding for 3 UX-led feature proposals by initiating strategic relationships with the sales team.
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20% Project: Led a Design Sprint aimed at helping small businesses launch their first ad campaign. Product was adopted and launched by the Ads Emerging Markets team in 2018.
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Co-designed the adaptive Windows 10 UI system design for universal apps - that run across mobile, desktop, Xbox and blend both touch and mouse capabilities.
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Designed the native Windows messaging app, enabling message relay to desktop via SMS and Skype.
Product Design Intern, Motorola Mobility • Chicago, IL
Graduate Teaching Assistant, Industrial Design Fundamentals, Graduate Teaching Assistant, Tepper School of Business, Carnegie Mellon University
Product Designer • Freedom Tree, Mumbai, India
Industrial Designer, Ergoform • Bangalore, India
Design Research Associate, Nokia • Pune, India