Parin Norasetpakdi

Parin Norasetpakdi

Product Designer | UXUI

About

👋 Hi! I’m Ford, a Product Designer from Thailand with 2 years of experience in Education and Insurance industries. I'm skilled in Data-driven design, UX/UI, and UX research, driven by a passion for solving human problems.

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Work Experience

2023 — Now
  • Developed design concepts and prototypes for a broker insurance platform, enhancing the user experience and increasing customer satisfaction 🌟.

  • Routinely conducted quick and dirty research and user testing to enhance the business requirements 🔍.

  • Utilized research data (both primary and secondary) to gather valuable insights that drive design and business decisions 📈.

  • Collaborated with designers, engineers, marketing teams, and management to deliver user-centered solutions that supported business objectives 🚀.

2022 — 2023
  • Led the redesign of the 'เด็กดี TCAS' education mobile app, I built upon the foundational work of my seniors by delivering concepts, wireframes, conducting internal usability tests, creating user flows, and visual designs. This project directly impacted team KPIs 🎨.

  • Designed and draft content for the help center of a novelist platform, ensuring a user-friendly interface and clear information delivery. Applied UX writing best practices to improve clarity and usability ✨.

2021 — 2021
Human Resources Assistant Intern at King Mongkut's University of Technology Thonburi

Work with the Human Resource Manager to develop a new internal employee recruitment and selection workflow 📊.

Volunteering

2024 — 2024
Product designer at Thai Gov Design

• Volunteered with a team on a 6 weeks challenge of 'How to reduce waste in Khao Yai National Park', working closely with the Head of Tourism at Khao Yai.

• Presented ideas for behavioral nudges to encourage positive changes in visitor habits.

• Conducted behavioral research to identify pain points and opportunities for improving the visitor experience.

• Conducted a field study to observe and understand user behavior in a real-world context.

2024 — 2024
Content Creator at UX Thailand
  • Volunteered as a Content creator & Facebook page admin for 'UX Thailand' by collaborating with a team to execute a content strategy that promoted the UX Thailand Conference 2024.
2023 — 2023
UX Designer at Thai Gov Design
  • Volunteered with a team on the ‘Thai Gov Design x Traffy Fondue’ project, aiming to identify pain points and design application concepts to address transportation issues in Bangkok.

  • Conducted research and user interviews to uncover pain points and opportunities for improvement.

  • Presented results to the Traffy Fondue team and the Deputy Governor of Bangkok.

Awards

2023
Top 10 Finalist Teams from Botnoi Voice UX Hackathon

Education

2019 — 2023
Bachelor of Arts in Digital Service Innovation at King Mongkut's University of Technology Thonburi