I am currently seeking new opportunities where I can make a tangible impact. Let's collaborate to create truly innovative and meaningful solutions that drive real change!
About
Designing at the intersection of simplicity and innovation.
👋 Hi, I am Pareshi Rajveer, a Product Designer with over 4 years of experience building 0-1 products. I've led design initiatives in fast-paced environments, transforming ideas into engaging and impactful user experiences. I thrive on solving complex problems and crafting solutions that drive real results.
✍ I have designed user experiences and interfaces, planned, supported, and implemented features and roadmaps, and led cross-functional teams at startups, agencies, and Fortune 500 companies.
✨ In every project, I strive to ensure that all voices are heard and that design decisions are data-driven, leading to products that are not only visually appealing but also functionally superior and tailored to meet the real-world needs of users.
Work Experience
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Led the design for a global investment startup, crafting end-to-end experiences for financial tools and services.
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Utilized user interviews, surveys, and analytics to identify user needs and pain points, informing user-centered and data-driven design solutions that simplified complex financial concepts, and built user trust in the platform.
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Advocated for and implemented a design system to ensure consistent design language across the platform, facilitating better collaboration and efficiency in the development process.
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Revamped the web and mobile checkout process, reducing checkout time by 21% and addressing cart abandonment rates.
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Employed heuristics, competitor research, and journey mapping to identify and resolve usability issues, enhancing the overall experience.
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Collaborated with team of 18+ designers and managers to map out the product roadmap, design strategy, and redesign goals.
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Designed, prototyped, and tested a new feature for the 3D viewer that addressed bottlenecks, achieving a 33% adoption rate.
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Conducted stakeholder interviews to uncover unmet needs and defined product direction and goals in collaboration with the PM.
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Improved design turnaround times by 15% through rapid prototyping and clear communication with the development team.
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Contributed to the design system with new icons and its variants. Introduced new interaction patterns with 3D objects.
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Led the end-to-end redesign of a CRM tool, improving efficiency and productivity in sales tasks by 20% through robust data management and analytics solutions.
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Conducted extensive user research to identify needs and goals, documented them using user stories and flows, and collaborated with senior designer and clients to establish the information architecture.
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Designed, presented, and tested 40+ solutions to clients for feedback, and partnered with developers for pixel-perfect execution.
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Expanded the design system with 5 data visualization widgets and their variants, enhancing user comprehension of raw data.
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Singlehandedly built EduBridge’s online presence from the ground up. Defined product roadmap, designed, prototyped, and shipped core MVP features within 4 months from concept to execution.
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Led workshops and stakeholder meetings to align on product goals and strategies. Worked closely with engineers for efficient design-development handoff and execution, leading to an early product launch. Grew the design team from 1 to 4 members.
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Secured over 8K downloads and 2100+ course enrollments in the first 6 months of launch by continuously leveraging data analytics and user feedback to improve the platform and its offerings.
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Increased student engagement with learning tools by 16% through behavior-influencing methods.
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Implemented a robust design system from scratch, ensuring consistency and scalability as the platform grew.
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Built a platform for creators to develop and sell their courses, and students to buy and enroll in courses.
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Designed 12+ customizable and responsive website layouts to help creators launch their branded e-commerce websites easily.
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Created a digital teaching tool with 4+ viewing modes that enhanced learning experience by facilitating dynamic and interactive sessions.
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Partnered with engineer to identify key metrics and designed an analytics dashboard that provided creators with insights into performance.
Projects
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Conceptualized and engineered a user-centric framework for Level 4 autonomous vehicles, designed specifically to enhance mobility, autonomy, and safety for blind and visually impaired (BVI) users.
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Conducted user research through interviews, focus groups, and observational studies to understand the unique navigation and interaction needs of BVI users. Developed a UX roadmap that projected a significant increase in purchase intent and adoption among BVI users.
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Created and rigorously tested multiple proofs-of-concept, demonstrating the framework's functionality and scalability.
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Crafted a set of design principles to tailor Voice User Interfaces (VUIs) for people with speech impairments.
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Conducted research by employing methods such as role-playing and body-storming to gain insights into the challenges faced by the users.
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Designed and utilized physical artifacts made from LEGO blocks to prototype and test design concepts, prioritizing empathy-driven design.
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Developed a robust troupe tracking system designed to operate in environments where GPS signals fail due to interference.
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Prototyped and implemented the system, using microcontrollers, MEMS (3-axis accelerometers), and Xbee communication protocols.
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Improved the accuracy and reliability of troop movements tracking by using a master unit to consolidate and broadcast positions.
Volunteering
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Built a scholarship portal for students from marginalized communities, unlocking a $100M opportunity for 3M beneficiaries.
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Optimized the application rate by 7% through a user-centered design approach.
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Directed sprints, user journeys, and designed 100+ screens across web, mobile, and tablet platforms, catering to three different personas - students, parents, and teachers.
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Led a design team of 3, fostering a culture of design thinking, continuous evaluation, and collaborative problem-solving. Guided and educated team members, ensuring high-quality design outputs and adherence to project goals.