About
Versatile and results-driven Digital Designer and Brand Designer with a keen eye for crafting engaging, user-centered experiences. With a strong foundation in graphic design and a passion for bringing bold ideas to life, I’ve helped elevate brands and products across industries. Proficient in visual design, UX/UI, and creative problem-solving, I thrive in collaborative environments, delivering designs that are not only visually stunning but also strategically effective.
Projects
I conducted user research, surveys, and usability tests to gather insights. I identified key pain points, including a lack of engagement and clarity in the learning flow. Using this data, I redesigned the UI and learning structure to incorporate gamified elements, personalized learning paths, progress tracking, and interactive quizzes. My role spanned the full design process, from user research to final UI prototypes.
This project showcases a curated collection of landing pages designed for Wolford, each tailored to highlight the unique essence of various collaborations and internal campaigns. As a luxury fashion brand, Wolford frequently partners with top designers, artists, and brands.
The objetive was Create an efficient, scalable solution to design high-converting landing pages for various campaigns, optimizing for user engagement and lead generation.
The challenge for the Valley project was to launch an innovative eCommerce platform for an emerging fashion brand, combining a new visual identity with a seamless user experience. As the Senior Digital Designer, my task was to develop a cohesive brand presence across digital channels while ensuring a smooth shopping experience for their growing customer base. The project required expertise in user-centric design, branding, and agile methodologies to meet tight deadlines and deliver a fully functioning eCommerce site.
Awards
Work Experience
Boosted client engagement through optimized design systems and CRM solutions, while automating campaign processes that improved efficiency by 30%. Clients: Wolford, Esprit, Birkenstock.
Drove a 40% increase in brand visibility across platforms by executing strategic 360 campaigns and creating captivating OOH materials, ensuring a unified and impactful brand presence.
Delivered a boost in event engagement with strategic print assets and presentation materials. Successfully supported high-profile clients like Bacardi, Grey Goose, and Tequila Patron.
Elevated user engagement by through strategic website support, newsletter design, and branding initiatives, contributing to the studio’s overall growth. Clients: La Redoutte, Nesspreso
Increased campaign reach by through collaboration on digital and print materials for major advertising clients, including Davivienda Bank, McDonald's, Falabella, and DirecTV.
Volunteering
I helped with strategical organization of events for UX designers in Barcelona as well as a visual lead creating graphic material
Education
*Honors with a scholarship