About
Hello, I’m an experience designer with an expertise in creating user-centric products and impactful experiences through structured and design principle-driven frameworks. I’m passionate about honing my skills and contributing to building delightful products for humans — and maybe even cats, if possible :)
Projects
Boosted Carwale website user engagement by increasing clickt-hrough rate to 48% by improving the comparison flow, resulting in a 7/10 customer satisfaction score across 40million+ monthly users.
Revamped CarWale app oboarding and landing page, achieving a 4.6/5 Playstore rating, driving a 5% increase in monthly user acquisition and 25,000+ lead conversions per quarter.
Enhanced combined lead conversion by 12% per month by overhauling product monetization flow on mobile website designs.
Increased city selection by 13% and area selection by 17% by streamlining location access for mobile and desktop platforms, allowing for tailored Car brand and dealer offers.
Work Experience
Worked across multiple teams to deliver data driven design solutions that created impact and enhanced car buying decision for a monthly user traffic of 40 million users
Creating an audit testing platform for an overseas bank based on user stories under agile workflow resulting in reduced cognitive load, error instances and increased functional efficiency across various interdependent departments
Designed a website for a medical startup by gathering insights through interviews with medical professionals, resulting in 13,000 impressions within the first month of launch.
Engineered and designed innovative and cutting edge modular home use products prototypes for production at scale
Education
Features
Competed in SAE Mini BAJA and secured all India
2nd rank