Ozzie Rodriguez

Product Marketing Director in Fort Lauderdale, FL

About

Extensive digital media experience developing massive but polished executions, while bringing to market high value features and offerings that drive engagement and demand. Exceptional collaborator who serves as the connective tissue that brings multiple disciplines together to accomplish common goals. Solution oriented and comfortable moving from strategic thinking to the details of execution. Passionate about mentorship as a leader, with the ability to inspire and lead a lean team across multiple priorities while focusing on delivering excellence. Bilingual (English/Spanish).

Contact

ozzierodriguez

ozzier@icloud.com

Work Experience

2022 — Now

Director, Product Marketing at Paramount

Fort Lauderdale

Developed and implemented comprehensive direct to consumer product marketing campaigns across all digital platforms (web, mobile, OTT), highlighting the intersection of programing (live events, FAST, AVOD and SVOD) and unique product features across varied business units.
Defined and stood up a user-centric Fan Affinity Network, taking a leadership role in onboarding, defining workflows and templates, and ongoing education to a wide array of stakeholders
Recruited and stood up an operational core team – ensuring a defined approach to program & project management and portfolio-wide coordination.
Drove cross-functional alignment by visualizing and diagramming campaign specific product roadblocks and user pathways, with a focus on user experience and content discovery.
Identified opportunities to improve and optimize existing product offerings while keeping a pulse on competitive intelligence, industry trends and emerging tech to inform product roadmap.
Serves as the organizational nucleus on messaging, positioning,
and knowledge transfer.

2019 — 2022

Sr. Manager, Product Marketing at CBS Sports

Fort Lauderdale

• Ideated and executed marketing campaigns to promote the CBS Sports App on mobile and OTT platforms.

• Developed cross-channel marketing media strategy to promote live sports event tune-in for events on CBS, Paramount+, CBS Sports Network and CBS Sports Digital.

• Managed and supported the acquisition, delivery, and trafficking of key creative assets.

• Created, disseminated and facilitated link tracking across all marketing touchpoints.

2015 — 2019

Manager, Marketing Operations at ViacomCBS/CBS Sports

Fort Lauderdale

• Partnered with internal stakeholders and tier 1 third-party
partners to develop media plans that identify the strategy, placements, targeting, reach and timing for onsite ads, hard- coded product integrations, email advertising and other marketing placements.

• Developed and maintained reporting to monitor the reach and return on internal marketing campaigns while proactively shifting share of voice to maximize ROI.

• Collaborated with BI team to build and manage reports that merge data from multiple products and systems (traffic, billing, app installs, email, ad-serving, etc.) to create a holistic view of marketing performance, including eCPMs, lifetime value and revenue per user.

2011 — 2015

Associate Manager, Product at CBS Interactive/CBS Sports

Fort Lauderdale

• Owned product/project management life cycle from concept through deployment, focusing on user community products.

• Managed the relationship of key third-party vendors (Adobe LiveFyre, LiveIntent) while working with both internal and external stakeholders on implementation and support.

• Developed strategy, requirements, and wireframes focusing on user experience and product visibility.

• Articulated key metrics, while analyzing and reporting on usage patterns.