We created a design concept to yearn for a fresh, contemporary makeover without losing the brand's foundational values. Our objective was twofold: reposition INFRMD to resonate with the values and aspirations of Gen Z while fortifying its eco-first, sustainable identity.

We focused on developing Talentum's brand identity and marketing materials for varied audiences, including crafting engaging landing pages and evolving platform design. Talentum serves as a convenient meeting point for brands and talents, enabling the recruitment of skilled contributors and fostering a community where professionals like engineers and designers can grow, earn, and collaborate.

Working closely with the LAS Art Foundation, a Berlin-based non-profit art foundation, we embarked on an exciting journey to create a website that truly reflects their rebranding. Our focus was on capturing their future-thinking, bold, and flexible nature while prioritizing accessibility principles to ensure an inclusive user experience

Within the scope of the Frederik G. Pferdt website project, I was responsible for the website assembly using the Webflow. Frederik G. Pferdt is Google's very first Chief Innovation Evangelist and holds an esteemed position as an extraordinary professor at the Hasso Plattner Institute of Design at Stanford University.

In developing the ROOTS. agency portfolio website, I was responsible for both the design and Webflow development, focusing on embodying the gritty, dynamic character of ROOTS., a London-based marketing and communications agency specializing in sports properties.

With a tight deadline before a key conference, we swiftly revamped and reimagined GENXT's website with a fresh color palette and typography, amplifying their digital identity

I regularly collaborate with the studio Accuraten on various design initiatives, where I apply my expertise to a range of design projects.
My role includes both conceptual development and practical design execution, along with providing art direction.

A significant project involved the branding and design of the landing page for talentum.id, a platform that seamlessly connects brands with talents.

• Engaged in branding, UI/UX design, and Webflow development within a design studio, contributing to every stage of the design process.
• Led client pitches and created presentations that communicated design concepts and strategies, resulting in a 30% increase in successful proposals.
• Oversaw project completions and mentored junior designers, promoting a collaborative environment through regular workshops and knowledge-sharing initiatives.
• Created a diverse range of visual assets across digital and print mediums, including marketing collateral, OOH advertising, and social media graphics, ensuring cohesive representation of each project across all channels.

Notable work included the launch of the LAS Art Foundation website and
the development of a full-scale brand strategy and digital presence for Bianca Chen, an independent curator in Los Angeles.

My freelance work encompasses the creation of design concepts and the development of comprehensive marketing materials, including landing pages, pitch decks, and presentations. I also specialize in website development using platforms like Webflow and Readymag.

I was engaged in launching internal studio products, and also worked on client projects. Supported the design team starting with concept creation and ending with QA.

Launched the wowpage.io product, which won the "Site of the Day" award.

I joined as the second member of a unit within the Pinkman studio focused on rapid product launches using low-code technologies, leading creative deliverables from briefing to execution. I contributed to various projects, from small product launches to comprehensive marketing initiatives for large companies. Additionally, I organized internal workshops to foster team creativity and efficiency.

I have managed to work on complex design systems for large companies, including in the banking and fintech sectors, with industry giants like Yandex, VTB, and SberCloud.

Additionally, one of the significant collaborations was a project for Nike.