Sveta
🍷

Sveta

Design in Berlin, she/her

sipping

2 years ago

Projects

2024

For Bianca Chen, an independent curator in Los Angeles, we created a brand strategy, visual identity, website, and social media presence from the ground up. The visual identity, defined as "Curated Chaos," captures Los Angeles's dynamic energy with a vibrant color palette and a functional yet distinctive typographic and layout approach ♡

2023

We created a design concept to yearn for a fresh, contemporary makeover without losing the brand's foundational values. Our objective was twofold: reposition INFRMD to resonate with the values and aspirations of Gen Z while fortifying its eco-first, sustainable identity.

2023

We focused on developing Talentum's brand identity and marketing materials for varied audiences, including crafting engaging landing pages and evolving platform design. Talentum serves as a convenient meeting point for brands and talents, enabling the recruitment of skilled contributors and fostering a community where professionals like engineers and designers can grow, earn, and collaborate.

2023

Working closely with the LAS Art Foundation, a Berlin-based non-profit art foundation, we embarked on an exciting journey to create a website that truly reflects their rebranding. Our focus was on capturing their future-thinking, bold, and flexible nature while prioritizing accessibility principles to ensure an inclusive user experience

2023
Frederik Pferdt at MoreSleep

Within the scope of the Frederik G. Pferdt website project, I was responsible for the website assembly using the Webflow. Frederik G. Pferdt is Google's very first Chief Innovation Evangelist and holds an esteemed position as an extraordinary professor at the Hasso Plattner Institute of Design at Stanford University.

2023
ROOTS. at MoreSleep

In developing the ROOTS. agency portfolio website, I was responsible for both the design and Webflow development, focusing on embodying the gritty, dynamic character of ROOTS., a London-based marketing and communications agency specializing in sports properties.

2023

With a tight deadline before a key conference, we swiftly revamped and reimagined GENXT's website with a fresh color palette and typography, amplifying their digital identity

2022

Work Experience

2022 — Now
Berlin, Germany

A significant part of my freelance career involves regular collaborations with the studio Accuraten, where I apply my expertise to a range of design projects. My role includes both conceptual development and practical design execution, along with providing art direction.

2018 — Now
Freelance Designer & Low-code Developer at Various Companies
Worldwide

My freelance work encompasses the creation of design concepts and the development of comprehensive marketing materials, including landing pages, pitch decks, and presentations. I also specialize in website development using platforms like Webflow and Readymag.

2023 — 2024
Berlin, Germany

Managed design projects from concept to execution, specializing in brand and UI/UX design and Webflow development. I oversaw project completions and mentor junior designers, fostering a collaborative environment.

2022 — 2022
Berlin, Germany

I was engaged in launching internal studio products, and also worked on client projects. Supported the design team starting with concept creation and ending with QA.

Launched the wowpage.io product, which won the "Site of the Day" award.

2021 — 2022
Moscow, Russia

I became the second person in the new unit of the Pinkman studio, whose main focus is the rapid product launch using low-code technologies.

  • Led on creative deliverables of projects from briefing to launch, including project planning and managing a team;

  • Worked collaboratively w/ designers, developers and product managers;

  • Learned how to create creative concepts in a couple of days;

  • Organized a design circle and prepared internal workshops.

2020 — 2021
Moscow, Russia

I have managed to work on complex design systems for large companies, including in the banking and fintech sectors, with industry giants like Yandex, VTB, and SberCloud.

Additionally, one of the significant collaborations was a project for Nike.

Contact

Are.na
Behance
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