Oscar Guzmán

Oscar Guzmán

Communications in San Francisco Bay Area, They/Them

Work Experience

2018 — Now
Communications Specialist at Kaiser Permanente
Oakland, CA
  • Manage strategic nationwide presence of 150+ recruitment events ranging in size and overseeing logistics, marketing, and candidate pipeline
  • Transition in-person events to virtual with attendance of 200+ and average sign-up retention rate of 60%
  • Consult on diversity initiatives, scrutinizing for competency, empathy, and accountability on actionable items
    Lead branding initiative to unify talent messaging through 9,000 employed physicians to engage their network.
  • Manage 4 social media pages and raise engagement 40-50% per as well as 5 million cumulative “impressions”
  • Present on social media best practices for physician trainings of 100+ attendees, including physician leaders
  • Lead integration of Hootsuite tool “Amplify”, disseminating pre-populated posts to 20 physicians, leveraging 30k followers for 528 shares and 160k impressions
  • Create content such as video and livestreams, direct mail pieces, flyers, e-mail blasts, and give-away collateral
  • Write and copyedit documents for public consumption such as job descriptions, ads, and letter campaigns
2016 — 2018
Marketing Coordinator at Kaiser Permanente
Oakland, CA
  • Maintain and coordinate a calendar of over 140 different recruitment events across California, ranging from career fairs, dinners, mixers, and trade shows
  • See through trade show presence beginning at registration, content management & creation, booth set-up (eg., furniture, marketing materials)
  • Plan 3-4 Recruitment Dinners with attendance of 100+ attendees ensuring they represent a welcoming experience for physicians to learn about our opportunities
  • Work with an advertising agency to put together graphics for our advertising material
  • Write company descriptions catered to the physician audience, but also representing The Permanente Medical Group and Kaiser Permanente.
2015 — 2016
Office Associate at UCSF Bennioff Children's Hospital
Oakland, CA
  • Scheduled appointments and book meetings for 20+ medical providers in 4 locations in the Bay Area.
  • Provided direct support to 6 department medical directors, 20+ medical providers.
  • Ensured departmental communications between professional staff, administrative staff, and patients.
  • Promoted the benefits of an online portal called MyChart to accrue 60+ sign-ups a week.
  • Created signage that adheres to hospital standards to clarify patient experience in 13 exam rooms.
    -Optimized clinical data collection and generate reports based on results that affect room delegation.
    ​UC Berkeley Educational Technology Services


2020 — Now
Master of Arts, Professional Communication at University of San Francisco
San Francisco, CA
2013 — 2015
Bachelor of Arts, Rhetoric at University of California Berkeley
Berkeley, CA
2011 — 2013
Associate of Arts, Sociology at Diablo Valley College
Pleasant Hill, CA