About Addium

Join Addium in transforming agriculture through precision water management. By starting with growers' needs, we're revolutionizing how the world grows and preserves food with our AROYA and AQUALAB solutions. Optimize root health, improve crop yields, and ensure food quality from substrate to table. Be part of a passionate team driving sustainability and profitability. We're not just developing technology; we're nurturing a water-wise future. Make every drop count with us.

Job Description

We are seeking an experienced and exceptionally driven Performance Marketing Manager to execute our data-driven marketing strategies with relentless precision. You will play a pivotal role in maximizing ROI across all performance channels. The ideal candidate is a strategic thinker and a hands-on professional with a proven track record of aggressively planning and implementing successful digital marketing campaigns—including SEO/SEM, paid social media, and display advertising.

This role requires a curious, outside-of-the-box thinker with a test-and-learn approach, strong analytical skills, and a deep understanding of digital marketing and media trends. You will be responsible for generating high-quality leads and optimizing our marketing funnel with an uncompromising focus on execution and results.

Key Responsibilities

• Plan and implement all digital marketing, including SEO/SEM, paid social media, and display advertising campaigns.

• Measure and report on the performance of growth campaigns, set by you, to meet KPIs (new revenue, pipeline, SQL, MQL).

• Identify trends and insights, optimizing spend and performance based on these insights.

• Build and manage a continuous experiment pipeline to iterate on audience targeting, creative (both ad and landing page), and channel strategies.

• Establish frameworks for testing, attributing, and analyzing campaign data, allowing for ongoing optimization.

• Partner with teams across Product Management, Marketing Operations, and Sales to align strategies and maximize results.

Qualifications

• 3-5 years of experience in B2B or SaaS digital marketing or DTC.

• Experience leading and managing SEO/SEM, email, social media, and display advertising campaigns.

• Experience in identifying target audiences and iterating on campaigns to find both quick wins and evergreen advertising motions.

• Experience in optimizing landing pages and user funnels.

• Strong knowledge of Salesforce Marketing Cloud or Pardot is required.

• Extensive experience with ad platforms such as META and LinkedIn (Hook rates, CTR, ROAS)

• Strong knowledge of Google Analytics 4.

• Proven track record in setting up and optimizing Google AdWords campaigns.

• Ability to tie advertising spend and performance to sales pipeline results.

• Strong analytical skills and data-driven thinking.

Why Join Addium:

• Be part of a company at the forefront of ag-tech

• Work with a passionate and innovative team dedicated to making a difference in how the worlds grows food

• Competitive salary and comprehensive benefits package

• Opportunities for professional growth and development