About
I'm super passionate about creating meaningful and visually beautiful designs, and love building, collaborating, and leading communities of interesting people. Feel free to shoot me a message!
Work Experience
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Led design and prototyping in Figma for an innovative Hillman product, reducing search time for customers and store associates by 5-8 minutes in hardware aisles.
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Spearheaded new purchase flow design to increase sales for Minute Key’s car key fob copying service.
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Worked with ISP WOW! to update their design library and build new product pages in Figma, improving SEO and sales conversion.
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Presented weekly client meetings reviewing strategy and design iterations for over 8 internal Toyota app and website projects.
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Using Webflow, led design for microsites promoting Adopt-A-City and Toyota services, driving notable user engagement by over 10%.
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Conducted over 15 hours of user-interviews for FORM Swim’s website, synthesizing crucial insights to increase sales conversion.
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Designed marketing materials for events and redesigned organization’s branding using Figma, Adobe Experience Manager, and Campaigner.
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Revitalized company services by leading a team of 50+ volunteers for Hi FIVE, a group dedicated to destigmatizing mental health.
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Designed new branding for SFU Health & Counselling in the form of posters, banners, pamphlets, postcards, and business cards using Figma and Illustrator
Volunteering
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A free yearly convention hosted on SFU Burnaby that sees an attendance of 1500-2000 people.
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As the Social Media Coordinator, I write and schedule posts while coordinating with the other Social Media Coordinators to organize what gets posted when.
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Designed promotional materials and branding for the event and have emceed activities in the past.
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As an Executive for SFU's largest social club, I helped plan, organize, and run monthly in-person and online events for audiences of 30-200 people.
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I ran club social media and designed event graphics and club branding for over five years, significantly growing the club from 800 to 3000+ members.
Education
Achieved a Bachelor of Arts in the School of Interactive Arts & Technology, completing diverse projects in collaborative settings and polishing design fundamentals.
Attended UBC's Media Studies and Computer Science programs for one year