I've just added a new presentation titled AMORA that showcases how personal branding should look. It's a reflection of my personality. Hope you find it insightful! 😊
About
I create brands & communications with over 9 years of experience ranging from global companies like Strauss Group, McDonald’s, and Nestlé, to SMEs and startups.
I can identify product-market fit, incorporate your values into the brand solution, and help to attract people to your business.
email: elane.konovalova@gmail.com
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What do I do: research and strategy.
Research options: Product Market Fit, CJM, CustDev, SWOT-analysis, or situation analysis. Mixed: qualitative and quantitive.
Strategy options: brand or communication strategy.
How do I work:
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Briefing - 1 w
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Market research - 2 w
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Workshops: concept, brand position, and communication - 3 h
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Writing a strategy - 2 w
Fill up the brief here, or contact me for a free consultation!
Projects
Positioning:
A mixed-use wellness facility & lifestyle center with non-stop schedule for synchronizing the rhythms of a mindful city dweller with urban scenarios, to balance personal goals and ambitions with the rich cultural, social, and professional life.
Mission:
To create a system of services where physical activity is developed in harmony with mental health, and mindfulness practices become a path to physical health and self-discovery without strain and the setting of excessive goals.
Key message:
«Stop preventing something from happening»
Positioning:
«Pick up & chill stores» are fast fine-dining located in unique spots like apart-hotels, sports clubs, coworking spaces, and tech parks, serving areas usually inaccessible to traditional retail and e-grocery.
Mission:
To develop a network for healthy eating «outside the home», drawing on the best practices of street food and fine dining.
Key message:
«Blending into the rhythm of a bustling life»
Positioning:
To emerge as a key player in the predictive analysis market by providing essential AI-generated insights tailored for SMEs and startups with limited growth resources.
Mission:
Bring the AI-technology closely to the Design market needs and provide small business unites with BIG BRAND’s resources. Give a BIG power to all small brands.
Key message:
«Make smarter design choices.»
Positioning:
Igor Kimyashov is transforming the approach to hair coloring: he offers a mix of safe techniques that provide long-lasting results, and an «identification of color» approach that enhances the significance of a woman's condition and her aspirations in the process of choosing it.
Mission:
To become a symbol of recognition of a woman's individuality: transforming the color of the hair into the identity and powerful tool for non-verbal communication.
Key message:
«Global enlightenment for self-empowered women.»
Positioning:
A crafted hat’s collection and accessories by Valeria Galygina with supporting symbols of «extension of personality».
Mission:
To become a symbol of an authentic woman with a revolutionary spirit, whose personality and style significantly influence those around her and the ways of self-expression.
Key message:
«Express your sexuality, freedom of movement, and uniqueness.»
Positioning:
As a transformative platform, AGRARI will appear in a new form of fair exchange between farmers and clients as a people who respect each other. AGARI is a «table» on which start all communication & agreements.
Mission:
To create a vital connection between eco-friendly farming practices and tech-savvy urban consumers, facilitating access to sustainable agricultural products through intuitive tools.
Key message:
«We’re closer than you think, amigo.»
Side Projects
Focusing on Netflix, draw on secondary data (these could be quantitative or/and qualitative secondary data) to perform a situation analysis, which should include: key macro environment trends, key needs, collaborators and complementors, competitors, Porter’s Five forces, SWOT analysis.