
Learning and building great ideas.
About
I love to learn and build great ideas
Projects
Designed the user interface of the company's website.
Designed the user interface of the company's on-demand subscription web app.
Designed the primary and secondary logotypes for the brand, color palette, typography, and imagery for the brand.
Explored and designed a number of touch points for extending the brand's identity through social media, stationary, and promotional media.
Designed and extended the brand's identity by creating logo variations to allow for a responsive brand identity.
Designed the identity of the activewear brand and the template for producing the brand's merchandise—the activewear,
Side Projects
Varrick is a sports fantasy app that focuses on improving the overall sports fantasy experience.
Work Experience
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Identified and addressed critical pain points, including a 10% loss incurred on a single transaction, through user research sessions.
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Accomplished a 100% stakeholder approval rate by developing interactive prototypes and facilitating user testing and review sessions, underscoring the design's effectiveness.
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Revamped the user experience of the company's enterprise resource planning software
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Led the redesign of the product's user interface, enhancing user experience and increasing engagement.
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Updated key brand elements, aligning visual identity with business goals to strengthen brand recognition.
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Directed the creative approach for the company's pitch presentation, contributing to successful fundraising efforts.
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Collaborated cross-functionally to ensure the design vision resonated with stakeholders and investors, resulting in a compelling product narrative.
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Produced a compelling pitch deck for the agency's platform, resulting in an impressive 20% opt-in rate from key stakeholders.
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Led the rebrand and redesign of the agency's brand identity and website, resulting in significant SEO improvements for both the agency and its website.
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Developed a comprehensive component library for the design of the task management web app.
Designed logos, flyers, and some print media for small businesses and events.