● I facilitated an impactful 2-3 week design sprint on a DeFi product for the social creator economy, creating new user flows and prototypes resulting in a 20% increase in user feedback ratings after launch.

● Implemented design principles to refine the design systems, and UI libraries, ensuring consistency, and accessibility and enhancing the presentation of metrics for user interactions.

● Played a key role in designing and optimizing the "So-Col website" (socol.io), a pioneering web3 blockchain application using NFT technology, resulting in a remarkable 75% increase in signups.

● Engaged in product marketing activities, crafted innovative concepts, and communicated design decisions to both internal teams and external users, resulting in 10k+ active users on the platform.

● Lead the research, UX design, project management, and Front-end/UI development of different products for clients.
● Conducted in-depth user-centered analysis through contextual inquiry and listening labs.
● Mentored and collaborated with a team of two designers in an agile development environment.
● Crafted high-level and detailed mockups, prototypes, and implemented them in Webflow to effectively
communicate interaction and design ideas, also utilized Framer to create prototypes and test various app flows, presenting innovative system changes.

● Contributed significantly to the evolution and strategy of design policies and practices, including standards, interaction design, color theory, typography, and visual expressions of the user experience.
● Designed diverse in-house promotional materials, such as presentations and newsletters.
● Collaborated seamlessly with in-house developers and project managers to interpret product vision and translate them into pixel-perfect designs;
○ HR Suite: a platform to streamline staff tasks, learning and development, and leave requests. The proposition was to design a mobile application for its 50+ staff, offering them a seamless way to work and develop within the organization.
○ Client Digital Onboarding: a platform that was designed to be a fast and seamless way to onboard
clients (Client information, KYC registration etc.) to help them to trade and choose from hundreds of stocks of publicly traded companies.
○ I-invest: Collaborated with fellow designers to overhaul and revamp the existing UI design for the long-standing I-Invest application.

● Championed the proposal and implementation of a new site content architecture and navigation scheme for the company website redesign.
● Conducted rigorous usability analyses and implemented UX enhancements for the software product.

● Gained experience in visual design, interaction design, user research, motion design, collaboration, and marketing.