olafsson

olafsson

Design, development, strategy. in Reykjavík, He/him

Work Experience

2021 — 2024
2015 — 2021
2010 — 2020
2013 — 2016
Graphic Designer, founding member at Børk Design Studio
Reykjavík
2011 — 2015

Projects

2023

The Iceland Symphony Orchestra, founded in 1950, is one of Iceland's premier cultural institutions and has performed at prestigious venues such as Carnegie Hall and Vienna's Musikverein.

  • Designer and Art Director (2011–2014): Designed seasonal visual identities and concert marketing materials that celebrated the orchestra’s artistic excellence, contributing to campaigns recognized for their creativity and impact.

  • Creative Director (2021–2023): Directed the orchestra’s branding and marketing initiatives, elevating its presence on both domestic and international stages. Developed campaigns that engaged audiences while respecting the institution’s rich heritage, with several projects earning industry acknowledgment.

2023

Landsbankinn is one of Iceland's largest financial institutions, serving individuals, corporations, and investors. Headquartered in Reykjavík, it operates the most extensive branch network in the country.

  • Art Direction (2019–2021): Directed various campaigns and design projects, ensuring a cohesive and compelling visual identity.

  • Creative Direction (2021–2023): Led the creative direction for the bank’s communication and branding efforts. Oversaw a significant visual identity refresh in 2022, redefining the brand's public presence. Executed nationwide campaigns that enhanced brand consistency and audience engagement.

2022

Sjóvá, a leading Icelandic insurance company, underwent a major brand evolution during this period.

  • Art Direction (2015–2020): Led the rebranding effort in 2015, repositioning the company with a refreshed identity. Contributed to Sjóvá’s rise from the lowest customer satisfaction ratings among Icelandic insurance companies in 2015 to achieving the highest ratings by 2017.

  • Creative Direction (2020–2022): Directed all creative output, including campaigns and branding initiatives, ensuring strategic alignment with the company’s growth objectives.

2020

Landsvirkjun, Iceland's National Power Company, operates 18 power stations and is the country’s largest electricity producer.

  • Art Direction and Communication Design (2014–2020): Designed annual, environmental, and sustainability reports, managing their print and digital execution, earning industry recognition for innovative communication design.

  • Directed corporate communication materials, aligning with the company's sustainability goals.

  • Managed the design and execution of Landsvirkjun’s annual meetings, its most significant public-facing event each year.

Exhibitions

2018
TypoCraftHelsinki at Reykjavik Art Museum
Reykjavík
2014
Børk Blankets at The Culture House
Reykjavík
2012
Graduation Exhibition at Hafnarhúsið
Reykjavík
2011
EduZGraf at ZGraf
Zagreb
2012
Finalist from EduZGraf11
2012
Silver Award - Open Category, from Art Directors Club of Europe ADC*E

Features

2013
Festival Graphics - Index Book
2013
Boxed and Labelled Two! on Gestalten
2012
IDN - Issue V19N3
2012
Cap and Design
2012
Taktabrot on Breakbeat.is
2011
Touch Magazine Issue 1
2011
Book of the Year vol. 4 on Design and Design
2011
Formes de Luxe - Luxury Packaging Issue 81

Education