Work Experience
Projects
The Iceland Symphony Orchestra, founded in 1950, is one of Iceland's premier cultural institutions and has performed at prestigious venues such as Carnegie Hall and Vienna's Musikverein.
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Designer and Art Director (2011–2014): Designed seasonal visual identities and concert marketing materials that celebrated the orchestra’s artistic excellence, contributing to campaigns recognized for their creativity and impact.
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Creative Director (2021–2023): Directed the orchestra’s branding and marketing initiatives, elevating its presence on both domestic and international stages. Developed campaigns that engaged audiences while respecting the institution’s rich heritage, with several projects earning industry acknowledgment.
Landsbankinn is one of Iceland's largest financial institutions, serving individuals, corporations, and investors. Headquartered in Reykjavík, it operates the most extensive branch network in the country.
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Art Direction (2019–2021): Directed various campaigns and design projects, ensuring a cohesive and compelling visual identity.
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Creative Direction (2021–2023): Led the creative direction for the bank’s communication and branding efforts. Oversaw a significant visual identity refresh in 2022, redefining the brand's public presence. Executed nationwide campaigns that enhanced brand consistency and audience engagement.
Sjóvá, a leading Icelandic insurance company, underwent a major brand evolution during this period.
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Art Direction (2015–2020): Led the rebranding effort in 2015, repositioning the company with a refreshed identity. Contributed to Sjóvá’s rise from the lowest customer satisfaction ratings among Icelandic insurance companies in 2015 to achieving the highest ratings by 2017.
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Creative Direction (2020–2022): Directed all creative output, including campaigns and branding initiatives, ensuring strategic alignment with the company’s growth objectives.
Landsvirkjun, Iceland's National Power Company, operates 18 power stations and is the country’s largest electricity producer.
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Art Direction and Communication Design (2014–2020): Designed annual, environmental, and sustainability reports, managing their print and digital execution, earning industry recognition for innovative communication design.
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Directed corporate communication materials, aligning with the company's sustainability goals.
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Managed the design and execution of Landsvirkjun’s annual meetings, its most significant public-facing event each year.