Projects
As part of my work with Vessel, a net-new client to ads and lead generation, I was responsible for setting up and implementing a comprehensive sales funnel tracking system, as well as designing and developing high-converting landing pages. Through careful analysis of their target audience, we were able to create a highly effective lead generation strategy that resulted in generating 13 high-ticket leads per week, each worth over $60,000 per deal. By leveraging a combination of targeted ad campaigns and optimized landing pages, we were able to acquire these leads at an average cost of $10-$30 per lead, resulting in a significant return on investment for the client.
During my time working with Nix, I successfully optimized their Google Ads, Facebook Ads, and programmatic campaigns, resulting in a significant increase in return on ad spend (ROAS) by 30%. This accomplishment was achieved through my proficiency in constantly testing and experimenting with different ad creatives on a weekly basis, allowing me to identify the most effective messaging and targeting strategies for the client's target audience. By closely monitoring and analyzing campaign performance metrics, I was able to make data-driven decisions that led to increased conversions and revenue for the client.
During my time working with Phoenix, I had the opportunity to work with a new e-commerce men's health store and was able to achieve a significant growth of 116% in the first week on Google Ads. This success was attributed to my expertise in multivariate landing page testing, thoughtful design, and user experience (UX) and user interface (UI) improvements. By carefully analyzing and optimizing the user journey, I was able to enhance the overall user experience, resulting in increased conversions and sales for the client.
Managed all the core strategies of the marketing team, campaign roadmaps, budgets, strategy, and team (specialists and juniors). I pioneered the marketing team, scaling from one to six people from their initial angel fund to their series A.
Managed and allocated a $2 million budget through SEM, UGC, paid social, and partnerships. We scaled our inbound sales qualified leads from 350 a month to 8,000 while CPAs only increased by 10%.
Collaborated with the sales team to increase revenue by over 500% year over year and automated sales flows via. Zapier.
Responsible for tracking, analyzing, and reporting weekly KPIs to executive management using Google Analytics, Data
Studio, and Excel. Effectively created marketing OKR and KPI reports and presentations for the C-suite to present to investors.