Ilia Obraztsov

Ilia Obraztsov

Design System Engineer in Cyprus

About

Hello! I am Ilia Obraztsov, an accomplished Design System Engineer with over 8 years of experience in creating scalable and efficient design systems that streamline creative workflows and boost project outcomes across industries. My expertise lies in designing innovative user interfaces that enhance digital experiences on mobile platforms, combining functionality with aesthetic appeal to solve real-world challenges.

Based in Limassol, Cyprus.
Thinking human.

Projects

2024

Founder of a custom design system for B2B and B2C clients that enhances the creative processes and project structures for designers across industries, emphasizing the importance of every design element in shaping the user experience.

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Side Projects

2023

I played a key role in conceptualizing and developing the cryptocurrency trading platform using a fast, modular design system to ensure optimal performance and user satisfaction.

2023

Similar to FlashFlow, I designed another cutting-edge crypto trading platform. My focus was on achieving an optimal balance between high functionality and aesthetic appeal, enhancing both the efficiency and the user interface.

Awards

2020

Developed and launched a new suite of services for the VK Mini Apps platform, which significantly improved the digital engagement for businesses and individual users. This project demonstrated my ability to innovate under pressure and deliver solutions that resonate with a diverse user base.

2020

I engineered an intuitive interface editor for an online service, which allows users to design their digital interactions. This tool simplifies the creation and customization of user interfaces, promoting a more interactive and user-friendly digital environment.

Work Experience

2024 — Now
Design Lead at NDA

Created a monobrand and, based on it, developed a universal template for B2B clients, used as a foundation for new brands.
Reduced development time by 30%, leading the team and ensuring the template’s scalability.

2023 — 2025
Co-founder at Empty Studio

Conducted B2B integration and adaptation of a platform, building a system from scratch tailored to the company’s tech stack, and launched two brands on this platform under the studio’s guidance.
Developed a modular design system using Figma with variables, components, and adaptive layout features, ensuring consistency, optimization, and scalability.
Increased the number of projects created with the same resources by 6 times through optimization.

2021 — 2024
Design System Lead, Product Design at BrainRocket
Cyprus

Developed and enhanced a complex design system that annually supports over 50 brands, reducing project implementation time by nearly 70%.
Actively collaborated with implementation teams, analyzing existing processes, improving them, and creating training materials for over 150 designers.
Tested the development and integration of new, scalable features for all existing projects, incorporating visual elements and interactivity.

2021 — 2021
Product Designer at AbeloHost (Mello)
Netherlands

As Product Designer, I developed a user-friendly gaming platform that fosters interactive cooperation between gamers and streamers, seamlessly integrating gaming and streaming to enhance user interactions. This platform is designed to innovate the way users engage with each other online, supporting a dynamic community of players and content creators.

2019 — 2021

After winning a prize in the Hackathon competition, I was offered the position of a user interface designer. The process developed a user interface for a web graphics builder that allows users to easily create graphics and custom websites, with a focus on enhancing the DIY experience with intuitive design tools.

2018 — 2019
UI/UX Designer at Surgaz

Created a comprehensive student service platform with integrated mini-applications, designed to enhance student engagement and service accessibility.

2017 — 2018
Product Brand Designer at SandBlast

Developed branding and design strategies for a service company in the engineering sector, overseeing the full spectrum of services from concept to execution.

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