Ilia Obraztsov

Ilia Obraztsov

Design System Designer in Cyprus

About

Experienced Design Lead specializing in system development to boost process efficiency and project speed across industries. Expert in creating user interfaces that enhance digital experiences, I drive design innovation and mentor over 150 designers, aiming for impactful, aesthetic solutions.

Based in Limassol, Cyprus.
Thinking human.

Projects

2024

Founder of a custom design system for B2B and B2C clients that enhances the creative processes and project structures for designers across industries, emphasizing the importance of every design element in shaping the user experience.

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Side Projects

2023

I played a key role in conceptualizing and developing the cryptocurrency trading platform using a fast, modular design system to ensure optimal performance and user satisfaction.

2023

Similar to FlashFlow, I designed another cutting-edge crypto trading platform. My focus was on achieving an optimal balance between high functionality and aesthetic appeal, enhancing both the efficiency and the user interface.

Awards

2020

Developed and launched a new suite of services for the VK Mini Apps platform, which significantly improved the digital engagement for businesses and individual users. This project demonstrated my ability to innovate under pressure and deliver solutions that resonate with a diverse user base.

2020

I engineered an intuitive interface editor for an online service, which allows users to design their digital interactions. This tool simplifies the creation and customization of user interfaces, promoting a more interactive and user-friendly digital environment.

Work Experience

2021 — Now
Product, Design System Designer at BrainRocket
Cyprus

As the Team Lead designer, I create and continually improve a complex design system that produces over 50 brands a year. This technology has made it possible to speed up project implementation times by almost 70%.
My role involves active collaboration with implementation teams, analyzing the existing process and improving it, developing training materials for more than 150 designers, testing the development and integration of new features that scale to all existing projects.

2021 — 2021
Product Designer at AbeloHost (Mello)
Netherlands

As Product Designer, I developed a user-friendly gaming platform that fosters interactive cooperation between gamers and streamers, seamlessly integrating gaming and streaming to enhance user interactions. This platform is designed to innovate the way users engage with each other online, supporting a dynamic community of players and content creators.

2019 — 2021

After winning a prize in the Hackathon competition, I was offered the position of a user interface designer. The process developed a user interface for a web graphics builder that allows users to easily create graphics and custom websites, with a focus on enhancing the DIY experience with intuitive design tools.

2018 — 2019
UI/UX Designer at Surgaz

Created a comprehensive student service platform with integrated mini-applications, designed to enhance student engagement and service accessibility.

2017 — 2018
Product Brand Designer at SandBlast

Developed branding and design strategies for a service company in the engineering sector, overseeing the full spectrum of services from concept to execution.

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