About
NURUL HIDAYAH ADNAN (b.1995, Johor) is fondly known as Yaya. She received her education in Bachelor of Media Arts majoring in Animation in UNSW, Sydney, Australia.
Yaya works on various projects, including graphic design, branding, video editing, animation, in-store advertising, and more. Her previous clients include AEON Malaysia, BOH Plantations, and Prudential.
Contact
Education
Major in Animation and Film, graduated with Honours
College of Fine Arts (COFA)
WAM 70.83 – Class 2 Division 2
Covering wide range of media design: Graphic Design, Advertising, Animation and Broadcasting
CGPA 3.86
Work Experience
Work on multiple multimedia projects with different clients
Creates engaging graphic visuals for all Kakiseni events, proposals and social media postings.
Ideate and create events Key art visuals. Create multiple design materials for clients such as Prudential, UNDP, and MAVCOM
Started as a Housekeeper and in time was promoted to Houseman, to Supervisor by maintaining excellent work ethics and professionalism.
Co-created with Hanis Yusof; Laypark Studio Cafe providing printing and designing services for students inside campus and external clients.
Designed the company profile and handling the design jobs. Directed and assisted in the process of making the videography jobs received.
Projects
Collaborated with a team of designers and artists to create Ali in the Forestland, a 3-minute animation for MFF to promote the beauty of Malaysian forests with combinations of traditional folklore.
Produced visuals for the 18th BOH Cameronian Arts Awards event on 15th May 2023 at PJPAC Stage 1, themed "A New Day, #SetiaPadaSenimu"
Since its inception in 2002, the BOH Cameronian Arts Awards has been dedicated to recognizing and honouring exceptional performances in dance, music, theater, and musical theater from the previous years.
Design and conceptualised MAVCOM's Annual Report. Worked on 2019's edition till now
Design and conceptualise their monthly promo flyers
Designed all visuals for SeniMAD Programme 2022 (Seni Making A Difference)
The ePemula programme is one of the initiatives announced under Budget 2022 launched at Dewan Tun Canselor, MMU in Cyberjaya by the Prime Minister, YAB Datuk Seri Ismail Sabri Yaakob, on 15 April 2022.
Created the key art design for the event and all designs collateral including the launch gimmick animation.
The programmes proposed hope to open up avenues for the the performing arts industry and those who are affected by the pandemic to return to the scene. Create and animate the key art design for the campaign
Side Projects
Ideated and designed the visuals for the AEON AFP Fashion Show booth, situated in the center of IOI Putrajaya City Mall on 24th June 2023.
With the client announcing further collaboration with Comic Fiesta, the whole booth was designed as pages of AEON shojo manga, a story of a fashion-savvy girl meets a Tokyo tourist in search of new outfits, sparks fly, and fashion boundaries are redefined.
Production assistant for Talitha Tan - gave u my h3@rt music video
Spooky Wet Dreams; Dewa Kotaraya Album Art. Collaborated with Lizzie Zany & Mimi Jamal
Creative Director for visuals of Sayap Bagimu project by AEON Malaysia. Design and animate the all motion graphics for their media programmes;
- AEON Raikan (television game show, aired on TV3, October 2021)
- AEON Bagaimana Kalau (short TV series, aired on TV3, October 2021)
Made animations inserts for Cashless Society, TechFest 2020; aired in Astro (September, 2020)
Exhibitions
Exhibiting animation content for Malaysia Forest Fund (MFF) titled Ali in the Forestland, during International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM) 2023.
Selected as one of ten artists to participate in Seni Kripto Art Residency initiated by Filamen. The artwork created during the residency were exhibited during Immersio 2022 and will be a permanent art collection for DAG (Digital Art Gallery by Filamen)
Volunteering
Exhibition of Japanese Printing movement in the 1970s from 14 artists
Setup and pack all the shooting equipment and assisting the lighting for every scene on the shooting site under the guidance of Kupa Warner (Director of Photography) for the short film “Terrorist, the”.
Creative Director in Kelab UMNO Australia Sydney (KUASyd)
Awards
Highly Commended Entry for A&D Annual 2018 Logo Design competition
ARTified Best Artwork Award for Digital Media Department
Features
Graphic Designer, Kekabumi Collective