Natthaphat Lueangrungthip (Pat)

Natthaphat Lueangrungthip (Pat)

Direction & Development in Thailand, He/Him

About

an independent designer and creative strategist. working across cultural, business and tech. experienced in identity design, visual development, digital experience, and strategic design.

Contact

Instagram
Are.na

Writing

2024
Design is relationship

Design is about so much more than just the end product. It's about the relationships formed, the conversations had, and the process of getting to know someone through collaborating to solve problems and gain mutual understanding.

Some projects demand rigorous logic, while others call for deep feeling and emotional attunement. Through it all, you often learn more about the person you're working with than the design itself. The final result is simply a reflection of the journey you've taken together.

This is what I love most about design

it's fundamentally human. Appreciating one another's perspectives, tackling challenges as a team, explaining, debating, learning... it's a profound way to connect.

Design is relationship

2024
Living as Art

Curate your environment. Treat your living space as a canvas. Each object, every piece of furniture, even the layout—let it express your artistic vision.

Document your journey. Share your everyday experiences, thoughts, and discoveries. Use a blog, social media, or a personal journal. Your artistic process will resonate, connecting you with like-minded souls.

Explore diverse interests. Delve into fields like landing, warehouse, renting, and construction with your unique design philosophy. Show how art intersects with all facets of life, creating profound experiences.

Engage in conversations. Join discussions, workshops, and communities that align with your passions. Your distinct perspective as an artist will naturally shine, making you a valued voice.

Stay authentic. Embrace your spontaneity and shifting interests. Hold fast to your core values. Authenticity and a willingness to explore unconventional paths make you stand out.

Inspire others. By living life as an art form, you help others see beauty in the everyday. Your approach encourages new ways of thinking and appreciating art in their own lives.

Work Experience

2014 — Now
ntpl

NTPL is an independent creative practice by Natthaphat Lueangrungthip.

  • Authentic Craftmanship:
    Embracing the raw and real. Celebrating the human touch in all forms of creation. Recognizing our shared strengths and weaknesses. Creating work that resonates deeply and honestly.

  • Sustainable Growth:
    Designing for both today and tomorrow. Building organic, meaningful connections. Nurturing ideas that grow naturally over time, creating lasting impact and genuine communities.

  • Essentialist Approach:
    Embracing simplicity in design and function. Creating breathing space in a content-heavy world. Focusing on what's truly needed, reducing complexity. Maximizing impact with minimal elements.

2023 — Now
Business Operations & Project Development Associate at Warehouse Project
Lamphun, Thailand
2020 — 2020
Bangkok, Thailand
  • Developed a website design, data visualization, art direction for multiples project.
2018 — 2019
Bangkok, Thailand
  • Developed a digital product design for health care sector, engaged in developement process and research.

  • Participate in on-site research interviewing ,collaboration, brainstorming and multiples workshop.

2015 — 2018
Creative at Sense Worldwide
  • Chosen as one of fifty leading-edge creatives from across the globe to join a Sense Worldwide's community that shares cultural inspiration with the design and brand teams of a major international beverage company, under the name Now Network.
2017 — 2018
Bangkok, Thailand
  • Developed Art Direction, Graphic Asset and Content artwork for Malama Collective* in 2017

  • Tranfered to product team and developed brand and interface design for Fungjai's Pilot Project as an UI designer

    *Malama Collective is a project by Fungjai that aims to empower independent artists by creating a community where artists own their work and learn to manage their bands independently.

2017 — 2017
Graphic Designer (Freelance) at Revolution Daffodils
Bangkok, Thailand
  • Being a part of The Jam Factory Magazine
  • Developed graphic asset and illustration
2016 — 2016
2015 — 2015

Features

2024
Selected Client & Partner
  1. Arts & Culture
  • 100 Tonson Gallery

  • Kinjai Contemporary

  • Street Photo Thailand

  • The Jam Factory

  1. Civic & Public
  • iLaw

  • Child and Youth Media Institute (CYMI)

  • Equitable Education Fund (EEF)

  • Institute of Public Policy and Development (IPPD)

  • Thai Health Promotion Foundation (ThaiHealth)

  1. Design & Creative
  • Eyedropper Fill

  • IDEO Shanghai

  • Punchup

  • Salmon Lab

  • Sense Worldwide

  • Text and Title

  • ThaiGA

  • Thailand Creative & Design Center (TCDC)

  1. Entertainment
  • Fungjai

  • GMM Grammy

  • Macrowave

  • Malama Collective

  • NotBad! Music

  • Panda Records

  • Spicy Disc

  • Tero Music

  1. Film & Production
  • Abhichoke Chandrasen

  • CYPH Film

  • Khamkwan Duangmanee

  • Kornpat Pawakranond

  • Littlebee Lab

  • Pom Bunsermvicha

  • Puangsoi Aksornsawang

  • Purin Pictures

  • Wattanapume Laisuwanchai

  1. Food & Beverage
  • Starbucks HK

  • Singha Corp

  • ThaiBev

  1. Manufacturing & Industrials
  • Asia Medical and Agricultural Laboratory and Research Center (AMARC)

  • PTT Exploration and Production (PTTEP)

  1. Telecommunication & Broadcaster
  • AIS

  • DTAC

  • ThaiPBS

Exhibitions

2023
Election Through Poster at Kinjai Contemporary
Bangkok, Thailand

"I hope this poster change something"

2021
Work(ed) in Progress at XXXYYY
Bangkok, Thailand

One Month Stand

Free Design Service on your request (1-month)

NO COMMITMENT
NO FURTHER RELATIONS
NO FINANCIAL PROBLEMS
OPEN TO EXOTIC SHIT

2020
O Cha Rom at Baan Rim Nam
Bangkok, Thailand

21st Guanyin

The jigsaw pieces explores the internal conflict of young Thai-Chinese navigating cultural food taboos, particularly around meat. It highlights the tension between tradition and modern values, inviting reflection on identity and acceptance in an evolving world.

As a part of Bangkok Design Week 2020

2019
Bangkok Through Poster 2019 at Kinjai Contemporary

'Bangkok is....'

a blank poster open for anyone to write their own opinions about bangkok.

exhibited w/ Jantharot Somprasert as a part of '555+'

2018
Bangkok Through Poster 2018 at Kinjai Contemporary
Bangkok, Thailand

BaNgk0K 2๐|8,,*<3

a series of posters, capturing pop culture and political issue contrasting each other at the time.

2018
Education for Tomorrow at Yip In Tsoi

"Future me hates me"
An apology to my future self for the inadequacy of today's education in a world that demands constant adaptation.

as a part of Bangkok Design Week 2018 — Future of Education

2018
U Creative Showcase at Warehouse 30
Bangkok, Thailand

Me?
Exhibited as a part of Bangkok Design Week 2018

2016
Hotel Art Fair 2016 at Lib Bangkok Hotel
Bangkok, Thailand

"FROM FORM TO FORM" project
Exbihited as a part of 'The Outsider' Group

Inspired by the serendipitous shapes of crumpled paper and found objects, this project celebrates the unexpected beauty revealed through algorithmic exploration."

2016
Plutonian, Music & Art Exbihition at Bangkok Dock Co., (1957) Ltd.

33802951 - 134340

An installation exploring the disconnect between online narratives and reality, symbolized by the forgotten messages directed towards Pluto.

2015
Allthai School, Art Experience Project at Santi Pracha Dhamma Library
Bangkok, Thailand

'Hand & Mind'
Revisit childhood calligraphy, rediscover yourself. Celebrate the evolution of your handwriting and the unique path you've forged by Thai Education

Awards

2019
Best Album Design from Fungjai Awards

Summer Dress - Serious Music