About
With 9 years of design experience and a BA in Graphic Design, I'm a product designer well-versed in all phases of the product design lifecycle for web and mobile applications.
My role spans developing product design projects, managing design teams, and conducting user research to ensure new products align with market demands and consumer preferences. Collaboration with cross-functional teams and the use of both qualitative and quantitative data guide my user-centric decision-making process.
I believe in the power of diversity to drive innovation and the potential of design to make a real-world impact.
EU Blue Card — France Passport Talent Holder.
Work Experience
— Conducted UX Review.
— Leveraged user feedback from the support team and conducted user interviews to shape our strategy.
— Employed the Job Story framework post-interviews and validated fresh concepts through A/B testing.
— Refined the onboarding process, resulting in increased NFT purchases, and introduced a successful 'Investment Mode' feature that tripled the speed of NFT collection sales.
— Worked on the APP design system and improved its components to achieve a more user-friendly interface.
— Crafted wireframes for a new marketplace, moving swiftly to create interactive prototypes for stakeholder review.
— Updated the logo, guidelines, and all marketing materials, including landings, newsletters, and banners.
— Designed the APP design from scratch, including creating a design system and preparing MVP for testing.
— Conducted user interviews and surveys to gather insights directly from target users.
— Developed detailed user personas to capture the varied needs and goals of the audience.
— Created Customer Journey Maps to visualize user interactions with the product.
— Defined Information Architecture to organize and structure content effectively.
— Designed User Flows to ensure smooth and intuitive user experiences.
— Collaborated closely with the product, marketing, and development teams.
— Designed a web platform for trading (NDA), prototyping and designing UI elements and tools.
— Improved the onboarding flow, increasing user engagement through simplified registration flow and onboarding checklist implementation.
— Designed various landings for the trading platform catering to different audiences, such as product pages, lead generation pages, and click-through pages.
— Conceptualized website and web services designs and collaborated with both internal and external design and development resources.
Supervise multi-functional project teams to develop creative and effective advertising concepts, from ideation through final projects.
— Authored graphic design, print production, ads, marketing collateral, and logo design.
— Worked regularly on graphics, layout, and production materials.
— Developed 200+ graphic design projects (logos, promo materials, advertisements).
Education
Certifications
Credential ID: ZO5ALPGSUJVX
Credential ID: TQTMDQLK5CCW
Credential ID: KU0P9IENH4KB
Credential ID: MUB7OA6KNUTI
Credential ID: 6MSNF8JSJ7YZ