About
Product Designer | UX Specialist | User Experience Advocate
Hello! I’m a UX designer passionate about creating intuitive, user-centered designs that solve real problems and enhance experiences.
With over 2 years of experience, I specialize in redesigning onboarding experiences, streamlining integration flows, and delivering innovative solutions through collaboration with cross-functional teams. My work focuses on creating seamless end-to-end user journeys that align with business goals and user needs.
Growing up in a vibrant, international community, I developed a deep appreciation for diverse perspectives. This has shaped my design philosophy, driving me to create inclusive solutions that resonate with a wide range of users.
My background in film, photography, and media studies gives me a unique perspective on design, emphasizing storytelling and flow. I approach each project with empathy, seeking to deeply understand user pain points and craft solutions that empower and uplift them.
Projects
Designing a streamlined background check process to enhance user efficiency and save businesses valuable time. This project focuses on improving the user journey for compliance tracking within Laika’s platform, delivering a seamless and intuitive experience.
Addressing integration errors through seamless user feedback and real-time error notifications. This project focuses on reducing connection issues within Laika’s integration hub, improving user satisfaction and operational efficiency with intuitive error insights and actionable solutions.
Optimizing user permissions and fostering transparency to improve user trust. This project focused on enhancing integration permissions within Laika's platform, empowering users to make informed decisions with simplified and clear information architecture.
30% of users submitted password support requests during setup or when changing passwords. Our improvements increased usability and reinforced Laika's position as a compliance subject matter expert. After implementation, password support tickets were reduced to just 5%, significantly improving user satisfaction and efficiency.
Side Projects
Tackling the challenge of enhancing the movie theater experience through personalized snack ordering. This mobile app reduces waiting times, offers customized snack options, and provides seamless in-seat or pickup delivery, elevating user convenience and satisfaction.
Creating a responsive, user-centered website for browsing coding tutorials. This project focuses on designing an accessible and intuitive interface that enhances user engagement and learning across devices.
Empathy Explorers helps children develop emotional intelligence through interactive and immersive experiences. By making learning about emotions engaging and enriching, the app empowers young users with essential emotional skills. Through user research and thoughtful design, this project enhances both the learning experience and emotional development.
This solo project was part of a 12-week General Assembly UX course. Initially, the goal was to create an app to help photographers analyze composition and framing. However, user research in the discovery phase revealed that the problem I set out to solve did not have a strong demand, leading to a strategic pivot in the project.
Writing
I started learning how to code and completed freeCodeCamp’s Responsive Web Design certification. Throughout that process it took me a bit to understand the differences between HTML tags that might have what appears to be the same visual outcome or purpose, but are used for different reasons.
Work Experience
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Partnered with visual leaders to drive sales of top-selling items..
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Collaborated with visual leaders to enhance in-store experiences and boost customer satisfaction.
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Improved customer interactions and developed insights into user behavior through daily customer engagement.
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Utilized FullStory to analyze user journeys, identifying pain points and opportunities for design improvements.
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Led end-to-end UX design of an internal app, improving operational efficiency by 20%.
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Developed wireframes, prototypes, and high-fidelity designs using Figma.
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Collaborated closely with engineers to ensure designs were implemented to specification and met usability standards.
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Engaged in design critiques and cross-team feedback sessions to refine prototypes and improve product design.
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Conducted user research, synthesizing findings and integrating feedback to enhance the user experience.
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Facilitated regular user interviews and testing, translating insights into actionable design improvements.
Team Lead & Enterprise Sales Development Representative | promoted February 2021
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Designed and implemented a new hire onboarding system for sales representatives, increasing ramp speed by 15%.
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Conducted market research and competitive analysis to pitch our product effectively to prospective customers.
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Managed prospect relationships and tracked the sales cycle using Salesforce, ensuring pipeline progress.
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Delivered comprehensive financial services to clients, managing money transfers, account maintenance, and providing stock market information.
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Conducted in-depth research on 15 different account types to offer tailored solutions that aligned with individual client needs.
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Planned and delivered curriculum for media and communication courses including assignments and projects.
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Integrated new technologies and methodologies to enhance course offerings and improve student engagement.
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Provided mentorship and academic support to students.
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Led campaigns, doubling engagement across four major accounts.
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Launched an internship program with AAST University.
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Tailored solutions that drove client satisfaction and growth.
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Managed end-to-end creative processes, from concept to execution.
Education
Completed a comprehensive course focused on interaction design principles, usability, and crafting seamless user flows. Gained experience in creating intuitive, user-friendly interfaces through detailed interaction design, prototyping, and usability testing. Developed practical skills in optimizing user journeys and enhancing the interactivity of digital products.
Completed a rigorous training of seven courses covering topics like: UX research fundamentals, inclusive design, wireframing, low-fidelity and high-fidelity prototypes, and tools like Figma and Adobe XD.
Completed an intensive, project-based course focused on user-centered design, wireframing, prototyping, and usability testing. Developed hands-on experience in the full UX design process, including conducting user research, synthesizing insights, and creating functional designs using tools like Figma and Sketch. Collaborated on team projects to build real-world solutions that enhance user experiences and drive business results.