The Kick-Off
I was tapped by Addison to collaborate with the AR design team on translating the design directions being established for the printed report into an immersive interactive experience.
The Work
Following the pagination of the annual report, I worked with the design lead on auditing a number of sites with strong editorial and storytelling experiences for inspiration. I also developed a site map that would capture the chapters of the print report and the additions needed for the website adaptation.
After choosing our preferred direction, I began developing an Axure prototype of the interaction model to capture page states, UI metaphors, and transition behaviors that would be delivered with the early creative comps for the client to review and approve.
After the experience was approved with early feedback, this prototype was enhanced over time to capture content and functional specifications using Axure's specification generation tools.
Throughout creative development, I additionally produced motion comps of exact animation needs using Hype, including logo animations and page builds, as well as other hand-coded interaction prototypes, to accompany the specifications for our internal dev team and development partner to execute.
The Results
Winner, 2017 Gold ARC Award for Investment Holding Company
